The rental crisis: Can TikTok landlords save the real estate market?

Do you hate your boss? You wouldn’t be alone if you did because the UK is in a rental crisis, and the only people who seem excited about “property investing” are TikTok owners who want to make you rich. [Watch the first episode in this series here: https://www.youtube.com/watch?v=br415hqbNGM]

Landlords say the worst housing crisis in decades is not their fault. And they’re sick of being cast as “slumlords,” “parasites,” “bad guys.” Years of government tax changes and tougher regulation, combined with rising mortgage rates and new tenancy reform, have seen many traditional landlords say it’s not worth it to own and warn of a “mass exodus” from the market. And experts say that would be bad news for renters. But while those who have been in business for years threaten to leave, a new generation of landlords is marketing themselves, and they’re doing it through TikTok. Billing themselves as “property investors,” these #PropertyTok owners teach their social media followers how to buy and rent property to tenants, and get rich in the process. So will these influencer owners save their rents? Produced, Presented and Edited by: Milena Dambelli Produced, Shot and Edited by: Frances Rankin Executive Producer: Kieron Bryan ——- See more of our explainer series here – https://www.youtube.com/playlist?list=PLXjqQf1xYLQ5L39MKMDX9bFw9Mu_CvInS
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