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Introducing the GUESS Originals Fall 2020 collection A modern take on Vintage Guess | Business

 


LOS ANGELES – (BUSINESS WIRE) – Jul 28, 2020 –

The GUESS Originals Fall 2020 collection revisits styles through vintage GUESS graphics designed in the 90s. Completing the retro motif, campaign images were taken using film and Polaroids and featured accessories from the iconic decade in a Palm Springs inspired bungalow. The photoshoot, led by Nicolai Marciano, Director of Brand Partnerships and taken by photographer Sam Dameshek, highlights the nostalgic vibes of late summer accompanied by colors and hues that connect the transitional season. The campaign features models Victoria Britt, Douda Ka and Mia Hewitt.

Introducing the GUESS Originals Fall 2020 Modern Take on Vintage Guess collection (Photo: Business Wire)

The GUESS Originals capsule blurs the lines of modern and vintage, with 24 pieces for men and 10 pieces for women. Striped t-shirts are standout styles with vertical and horizontal options featuring a variety of colorways. Other fall fall staples are an assortment of logo tees that range in green, salmon, beige, purple, black, and white. For those who prefer the long sleeve look, there are a few options that mimic the design of the short sleeve styles.

Men’s options are complemented by black and gray logo hoodies, coach jackets, sweat jackets, and nylon shorts that pair with the coach jacket. Finally, it wouldn’t be GUESS without a remarkable denim piece. For the Fall 20 collection there is a matching black denim jacket with the iconic triangle logo combined with other brands from the archives. The pants are Denim Cargo with a drawstring at the wrist.

The color palette for women is a combination of softer hues and more neutral tones. The 10-piece collection showcases cropped striped t-shirts, tank tops, polo shirts and jumpsuits. The YC collection also offers a remarkable tracksuit in a mint and pink colourway.

The collection’s price ranges from $ 39 to $ 128 t-shirts and denim jackets. the GUESSOriginals capsule collection will be available on 8.11 in GUESS stores and guess.com.

Founded in 1981, GUESS started out as a jeans company and has since grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary clothing, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? are the products distributed through the Guess brand? as well as better department stores and specialty stores around the world. As of May 2, 2020, the Company directly operated 1,141 retail stores in the Americas, Europe and Asia. Companys partners and distributors operated 540 additional retail stores around the world. As of May 2, 2020, the Company and its partners and distributors were operating in approximately 100 countries around the world. For more information about the company, please visit www.guess.com.

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: SPECIALIZED DEPARTMENT ONLINE RETAIL MANUFACTURING STORES FASHION WOMEN MEN RETAIL TEXTILES CONSUMER TEENS

Copyright Business Wire 2020.

PUB: 07/28/2020 11:00 a.m. / DISC: 07/28/2020 11:01 a.m.

Copyright Business Wire 2020.

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