Sports
Oxford bar ends 'second half' promo aimed at Ole Miss football fans
OXFORD Paul Radigan solved the problem himself.
The Library, a popular bar on the Square in central Oxford, recently ran a promotion that landed the bar in controversy. As often happens on weekends when Ole Miss football games are played, the library handed out promotional stickers to patrons.
Two weeks ago, a young employee's slogan was not well received: Second half at De Library.
The slogan contradicted Ole Miss coach Lane Kiffin's message to fans. Despite Kiffin's urging for fans not to leave Vaught-Hemingway Stadium early during blowouts, the record crowd of 67,505 at Ole Miss' 52-13 win against Georgia Southern dissipated significantly at halftime. Like many other establishments on The Square, The Library had fans who watched the second half of the match, well, at The Library.
Paul Radigan, a manager at The Library who has been there for 18 years, grabbed the entire roll of stickers and removed them from the bar.
“It's done,” Radigan said. “That promotion is over.”
Most of the backlash came from social media, but there were also personal complaints. The library has not heard from Kiffin, but a representative from Ole Miss University has reached out.
Radigan is an Ole Miss fan himself. He said the promotion was ill-advised and that this is not what the bar stands for.
“We messed up,” Radigan said. “It was a shame. But we want all Rebels fans to stay in the stadium for all four quarters.”
Radigan wants to set the record straight: The library is an Ole Miss place through and through. A large sticker commemorating 100 years of Ole Miss football adorns one wall, along with former school mascot Colonel Reb. It has an old-fashioned SEC emblem tacked on and an SEC pinwheel logo built into the ceiling. There's even a small statue of former Ole Miss football coach Johnny Vaught greeting people at the door.
Robert Patterson, who has been going to The Library since 2010, said the Ole Miss tokens scattered around the bar aren't just for show.
“I'm definitely a die-hard fan, as are many others who come through the door,” Patterson said.
Patterson wasn't at The Library for the Georgia Southern game when the promotion took place, but he saw the criticism his local bar received.
“I've definitely heard of the situation,” Patterson said. “I don't think the company itself, The Library, wanted to discourage attendance at football matches. I don't think it was personal. I think it was just an idea that had come up and sounded great, but no one thought about the The impact it could have on the football program wasn't that big of a deal to me. I definitely think our football team has a lot more to worry about.”
Fans leaving Vaught-Hemingway Stadium early could be a moot point in the future. As the Rebels (4-1, 0-1 SEC) transition to SEC play, home games should become more rigorous. The stadium remained full during Ole Miss' 20-17 loss to Kentucky last week. Linebacker Chris Paul said last week the crowd was great, and now it's up to his team to bounce back against South Carolina (3-1, 1-1) on Saturday (2:30 p.m., ESPN).
“The fact that the crowd is there and supports us through thick and thin means a lot,” Paul said. “It shows how much support they have for this program. We have to go back, meet our standards and make them proud.”
Sam Hutchens covers Ole Miss for the Clarion Ledger. Email him at [email protected] or reach him at X at @Sam_Hutchens_
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