Politics
From workers back to basics, the political phrases that harassed the politicians who invented them
ALeading this week's budget is Labor struggling to define who is a working person. The issue doesn't matter much, but the government has promised to protect everyone who qualifies from a series of major tax increases.
Here we look at some of the other phrases used by politicians that have come to haunt them.
Back to basics
Sir John Major launched his back-to-basics campaign in a fit of optimism, believing it would resonate with a country that wanted to return to the good values of yesteryear.
Sir John himself explicitly stated that the campaign was not a crusade on personal morality. But it has been widely interpreted to be exactly that. Which made a series of shady scandals involving his MPs even more difficult.
Spring
Hard to trip up when you're defining a season, you might think. But Boris Johnson's government succeeded.
At one point during successive lockdowns in the UK due to the Covid outbreak, the government announced it would lift some of the restrictions it had imposed on millions of people across the country in the spring.
Unfortunately, while most Brits find it easy to tell when spring is coming, it turns out the government didn't do it then.
As questions mounted during a briefing with increasingly exasperated reporters, one hack was heard muttering: How long is a piece of spring? There was no answer to this question either.
Great company
David Cameron began his tenure as prime minister in 2010 with a big idea, which seemed to be at the heart of his mission: what Britain's future could look like. It was of course the famous Big Society.
Again, the idea was problematic because it seemed that no one in government, least of all the Prime Minister who invented it, could define exactly what a large corporation was. Over time, the practice aroused suspicion due to the widespread perception that it signified a reduction in public services amid austerity and was perhaps code for a massive increase in volunteering. Very quickly, even David Cameron himself stopped mentioning the Big Society.
Alarm clock Great Britain
Poor Nick Clegg, then Deputy Prime Minister, if you remember, could never really say who counted as a member of the British revival. The phrase was a Lib Dem idea to try to show they were in touch with the British people. And boy, did they need it at this point.
The party suffered a decline in popularity after violating its pledges not to increase student tuition fees. The move led to accusations of treason and sparked a crisis from which the Liberal Democrats, at this point, could never truly recover. But in a bid to boost his popularity, Clegg attempted to sympathize with a part of central Britain which he believed was under strain. However, as Lib Dem politicians faced questions in TV and radio studios, including what time to set the clock to be part of the British revival, the phrase did not last.
Who governs Britain?
In the 1974 general election, the Conservative campaign was summed up by the now famous phrase: Who governs Britain? The voters' response was: not you. This is how Labor Harold Wilson became Prime Minister.
The pound in your pocket
In November 1967 the government announced that it was devaluing the pound sterling. The next day, Harold Wilson, then Prime Minister, gave an infamous speech, for which he was later mocked, claiming that: Now the pound sterling abroad is worth about 14 percent less compared to other currencies. This does not of course mean that the pound here in Britain, in your pocket, your purse or at your bank, has been devalued.
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