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Matteo Berrettini appointed new tennis ambassador of PIF | ATP tour

Matteo Berrettini appointed new tennis ambassador of PIF | ATP tour

 


Matteo Berrettini

Berrettini appointed PIF's new tennis ambassador

The 28-year-old is number 34 in the world in the PIF ATP rankings

December 12, 2024

Matteo Berrettini is a ten-time tour-level titlist.

Matteo Berrettini is a ten-time tour-level titlist.
By ATP staff

Matteo Berrettini will represent the Public Investment Fund (PIF) as the new tennis ambassador, both parties announced on Monday.

The Italian star will aim to support PIF's mission to take the game to the next level, nurture young talent and create opportunities at all levels.



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“I think it's something that goes beyond tennis and makes not just my tennis career, but tennis and other sports bigger, better and more accessible to all people around the world,” the 28-year-old said in an Instagram video.

As a PIF ambassador, one of my tasks is to inspire the next generation, the youth, the children. Together with PIF I will be able to do that and this is one of the best things I can do.

Berrettini, 28, is a 10-time tour-level titlist. This season alone he achieved three titles, winning trophies in Marrakech, Gstaad and Kitzbhel. Berrettini was named 2024 ATP Comeback Player of the Year. The 2021 Wimbledon finalist was ranked No. 6 in the PIF ATP Rankings.

Earlier this year, ATP and PIF unveiled a multi-year strategic partnership, marking a shared commitment to improving global tennis. The ATP partnership is part of PIF's broader sponsorship platform, which invests in people, projects and partnerships with a focus on the brand's four pillars: inclusivity, sustainability, youth and technology.

Sources

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2/ https://www.atptour.com/en/news/berrettini-pif-ambassador-announcement-2024

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