Through “enabling commerce and technology for

ISTANBUL, Dec. 13, 2024 (GLOBE NEWSWIRE) — D-MARKET Electronic Services & Trading (“Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as “Hepsiburada” or the “Company”) ) reported the 21-month results of the “Enabling Trade and Technology in the Seismic Zone” program (the “Program”) for the period from March 6, 2023 to December 4, 2024.

Since the program launched in March 2023:

• The total number of active traders operating in the earthquake zone was approximately 9,600, with approximately 5,700 new businesses selling their products online through Hepsiburada. The number of new companies increased by more than 22% during the past three months.

• Active sellers in the earthquake zone sold a total of 12.1 million products through 8 million orders, generating a trade volume exceeding 8.7 billion new Turkish Liras. Trade volume increased by about 28% during the past three months.

• The volume of trade achieved by more than 4,000 businesswomen and women’s cooperatives in the region reached about 610 million new Turkish liras.

• The number of SMEs and merchants receiving training in e-commerce specialty centers in Adana, Hatay and Kahramanmaraş exceeded 4,000.

The program is expected to continue for two years from its inception.

Forward-Looking Statements This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. It includes all statements, other than statements of historical fact contained in this press release, and includes, but is not limited to, statements relating to the “Empowering Trade and Technology in the Region” program. Earthquakes” of Hepsiburada. These forward-looking statements can be identified by terminology such as “may”, “could”, “will”, “expects”, “anticipates”, “aims”, “future”, “intends”, “plans”, “believes”. “Estimations”, “targets”, “potential” and the like.

These forward-looking statements are based on management's current expectations. However, our management cannot predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those expressed in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada's actual results, performance or achievements to differ materially from the expectations expressed or implied by the forward-looking statements, including the terms. in the U.S. capital markets, adverse global economic conditions, potential adverse developments resulting from pandemics or natural disasters, other adverse developments in Hepsiburada's business or unfavorable legislative or regulatory developments. Therefore, we caution you not to rely on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that could affect the results of these forward-looking statements, see our 2023 Annual Report filed with the Securities and Exchange Commission on Form 20-F on April 30, 2024 (SEC File Number: 001-40553), and in particular the “Risk Factors” section. , as well as other documents filed or submitted to the Securities and Exchange Commission by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our investor relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements contained in this press release. Any such forward-looking statements represent management's estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada's opinions as of any date subsequent to the date of this press release. All forward-looking statements contained in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives undertake no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed on forward-looking statements.

About Hesiporada

Hepsiburada is a leading e-commerce technology platform in Turkey, operating through a hybrid model combining direct first-party sales (1P) and third-party marketplace (3P) with nearly 100,000 merchants.

With its vision to lead the digitalization of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers' daily lives. Hepsiburada's e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfillment services, advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada's integrated fintech platform, Hepsipay, provides secure payment solutions, including digital wallets, general purpose loans, buy now pay later (BNPL) and one-click checkout, enhancing shopping convenience for online and offline consumers while increasing sales conversions for merchants. .

Since its founding in 2000, Hepsiburada has been purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the “Technology Empowerment for Women Entrepreneurs” program, which supported nearly 57.5 thousand women entrepreneurs across Türkiye to reach millions of customers.

Investor Relations [email protected]

Media [email protected]

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