Fashion
These are the TikTok accounts that fashion fans should follow
The coronavirus pandemic is forcing us all to practice social distance and stay at home as much as possible. To pass the time, many have started to turn to TikTok. You are not generation Z and therefore have no idea what is TikTok? Video app users (mostly tweens) are creative with short video clips, most often participating in dance challenges. They will download 15-second choreography pieces, setting it to the song that is trending right now. But it’s no longer just the younger demographic that dominates the app: everyone from celebrities to designers is now on board. And Vogue has the final list of people fashion fans should follow.
Many famous stars intensified their TikTok game last week: Jennifer Lopez and Alex Rodriguez turn out to be the most recent couple of apps to follow. There has also been a spike in modeling activity: Bella Hadid, Cara Delevingne and Kaia Gerber are just a few of the show’s stars who created their own dance routines last week. But if you want the real TikTok experience, you can’t forget to follow the O.G. Generation Z stars, some of whom raised their 20 million TikTok followers to the front row in the last fashion month.
Below, the coolest TikTok accounts to follow now.
Gen Z Stars
Call them O.G. TikTok stars: Young designers who jumped on the app when it started. Like Instagram influencers before them, they have millions of followers, which makes them attractive to fashion houses. To take Noen Eubanks, for example, a 19-year-old designer with the ultimate e-boy style, who recently starred in a campaign for Céline. Another fashionable name is Emma Chamberlain. As she became famous for her YouTube vlogs, her TikTok dances are just as entertaining and have even caught the eye of Louis Vuitton, who has invited her to stay in the front row for a few seasons now. Another fashion must-have this year was Chace Hudson: he even created content live from the Dolce & Gabbana Fall Mens Show in January.
Celeb Newcomers
Renowned stars joined TikTok last week or, if they were there before, they started to seriously step up their game. Jennifer Lopez and Alex Rodriguez killed him with their TikToks family. Other stars deserve to be followed: Troye Sivan, Selena Gomez, Megan Thee Stallion, Miley Cyrus, Dua Lipa, and Lizzo. Lizzo, in particular, was one of the first creators of TikTok: do you remember her viral video where she usurped her love of small handbags? Miley Cyruss latest download is a video of his dance to a song by RuPaul in a T-shirt with the emblematic face of drag queens.
Mannequin takeover
The models took a break from walking on the slopes and also started dancing on TikTok. This week, Bella Hadid posted her first video to the beat of Auntie Hammys Pew Pew Pew (she even wore a conceptual tracksuit for that). Hailey Bieber also joined her husband Justin Bieber for a few TikToks. Their first dance break while quarantining together was a routine from Lean Wit It, Rock Wit It from Dem Franchize Boyz. Fresh face Dara, who recently walked with Marc Jacobs, published TikToks from the first row. Meanwhile, friends Kaia Gerber and Cara Delevingne makes an appearance on the account of Tommy Dorfmans: the two models did a charming and apathetic dance at Britney Spearss Oops! I Do It Again.
Whimsical Fun Fashion
If you’re just looking for fashion fun on the app, look no further than these whimsical accounts. Young emperors, recently profiled for Vogue, is an elegant couple that matches their everyday outfits. Their TikTok videos take their dubbed mode to the next level, with epic cinematography. Some of your favorite fashion designers are also on the app: Balmains Olivier Rousteing and Simon Porte Jacquemus are both on board. The best of these TikTok is an idling of the Jacquemus design team, dressed of course.
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