Fashion

Here’s how the fashion industry handles coronavirus

Fashion should be a big hit because of COVID-19. From the luxury market to small online stores to the closure of brick and mortar stores, the industry is preparing for a decline. And while everyone is trying to find new initiatives and ways to help this pandemic get through, there are a few designers and brands leading the pack.

Last week Kerby Jean-Raymond, founder of Pyer Moss, has announced that he will transform his New York studio into a medical supplies donation center as well as 50,000 donations to small businesses. Expert Project Runway Christian Siriano partners with Governor of New York to provide additional masks and dresses, and independent designers like Atira Lyons started creating a mask a few weeks ago when the virus started to spread quickly.

While the fields of perspective are affected by the current crisis, browse some fashion insiders and their initiatives to improve it.

If you know of any COVID-19 fashion initiatives not included in this list, please send an email to [email protected].

Kerby Jean-Raymond

Pyer Moss commits 50,000 to creative businesses belonging to minorities and women. The brand is also transforming its New York office into a donation center.

Prada

Prada has started production of 80,000 medical suits and 110,000 masks for healthcare personnel.

MCM

MCM donated 1,000,000 RMB (about 143,000 USD) to the Soong Ching Ling Foundation to help the victims of the epidemic. MCM temporarily closes all of its 21 US stores starting Wednesday evening (3/18) for two weeks. All associates affected by store closings for this two-week period will receive their wages and benefits.

St-Jean

St. John will donate 20% of all US revenues March 26-30 to the COVID-19 Meals on Wheels Response Fund to support those most affected by the health crisis.

Christmas B

Costume designer Noel B suggests providing a fashionable / functional mask.

Christian Siriano

Designer Christian Siriano makes medical masks and gowns.

Atira Lyons

Behind the Velvet Durag trend, Atira Lyons created a mask to help fill the shortage.

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