Fashion industry as a whole tackles coronavirus head-on

Lombardy, the Italian region that houses Milan (and the country’s heavy fashion industry), suffered the brutal end of the coronavirus pandemic. And the ramifications were immediately felt by Prada, Gucci and Giorgio Armani et al – the latter even organizing a fashion show behind closed doors given the growing crisis. But as a central hub for men’s fashion, the ripple effect quickly made itself felt elsewhere, and a collective effort to fight the coronavirus was quickly exerted in a common effort at all levels.

In recent weeks, several brands have made donations and intervened. Here is a list of industry contributions.

Hugo boss

In response to the crisis, the German brand Hugo Boss will create 180,000 face masks in the coming weeks using a cotton blend that is washable and reusable up to 50 times.

Giorgio Armani

The Armani group has donated a total of 2 million euros to several Italian hospitals and announced today that production will go into the manufacture of single-use medical suits for all of the country’s health services.

Gucci

In addition to a huge donation of 2 million euros, a sincere open letter from Alessandro Michele of Gucci and CEO Marco Bizzarri urged others to participate in the relief effort.

Prada

The founding duo of wife and husband, Patrizio Bertelli and Miuccia Prada, donated two intensive care units to Milanese hospitals and produced more than 80,000 medical suits and more than 110,000 masks for Italian clinical staff.

Bulgari

Bulgari has donated an unspecified amount to the Istituto Lazzaro Spallanzani in Rome for a microscopic image acquisition system that will provide essential relief to frontline staff. In addition, luxury outfits changed their perfume production to hand sanitizer for medical facilities in the most affected areas.

LVMH

The luxury team LVMH (which houses Louis Vuitton and Loro Piana) confirmed that it would create free disinfectant and hand sanitizer gels to avoid a national shortage across France. In addition, an additional $ 2.2 million has been donated to the Chinese Red Cross Society.

Ralph Lauren

“It’s in a spirit of solidarity that we will rise,” said the iconic founder of the American brand, while Ralph Lauren was committing $ 10 million for several causes against the coronavirus, including a special fund as part of the collective. from the Council of Fashion Designers of America. efforts to support brands affected by the crisis.

Richemont

Another heavy luxury stablemate behind Cartier and Montblanc, Richemont has donated approximately $ 1.4 million to causes focused on stopping the coronavirus worldwide.

Hermes

Luxury leather goods Hermès has pledged 5 million yuan to the China Soong Ching Ling Foundation, a public welfare foundation dedicated to projects and activities in the fields of education, culture, health and medicine and other socially sustainable areas.

Versace

Donatella Versace and daughter Allegra have confirmed that they will be making a personal donation of 200,000 euros to an intensive care unit at Milan hospital, with the Versace brand donating an additional $ 143,000 to the Red Cross Foundation Chinese.

Canali

Canali has confirmed a donation of 200,000 euros on behalf of the brand’s non-profit foundation, Fondazione Canali Onlus.

Dolce & Gabbana

In partnership with Humanitas Univesrity, Dolce & Gabbana is to fund more in-depth studies and research on the root source of the virus and how best to combat it.

AMI Paris

The bottom-up brand made a donation to a leading hospital in the French capital, the Fondation Hôpitaux de France- Hôpitaux de Paris, and pledged an additional 10% of all online sales to the World Health Organization’s Covid-19 Solidarity Response Fund.

Kurt Geiger

Although Britain’s main street was forced to close, Kurt Geiger ensured that all staff remained paid and encouraged workers to volunteer for the NHS instead of shifts.

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