Gucci Guilty Pour Homme: Coty presents a new fragrance for men – The Moodie Davitt Report

The new masculine fragrance has been described as sensual and unexpected by the brand

Coty presented Gucci Guilty Pour Homme Eau de Parfum, the latest line in the Forever Guilty fragrance universe.

The new men's fragrance will be available in Europe and Asia in retail travel in April.

It offers a modern approach to the Gucci Guilty men's fragrance, the company said.

Gucci Guilty Pour Homme Eau de Parfum belongs to the spicy woody aromatic olfactory family. It offers hints of rose and chilli, replacing the original fragrances of pink pepper and Italian lemon.

It also offers warm top notes of red pepper, vinegar and salt, orange blossom absolute, neroli and French lavender, with notes of patchouli and cedarwood as the base. .

A retro interpretation of the original: the new eau de parfum was enhanced with chili and fresh rose accords, which were popular men's fragrance ingredients in the 1970s.

The new fragrance is presented in an elegant bottle with a matte black finish with a silver cap and embossed G logo

The Gucci Guilty Pour Homme Eau de Parfum perfume bottle is available in a mat black opaque finish. It is packaged in an elegant black box, enhanced with the interlaced G logo of the silver houses.

The campaign stars American singer / actor Jared Leto, who has resumed his role as the face of the #ForeverGuilty Guccis campaign. The campaign was originally launched in 2019 and also stars American singer and songwriter Lana Del Rey as the face of the female fragrance.

As noted, the whimsical campaign was filmed by fashion photographer Glen Luchford and takes place in a stylish laundromat.

Jared Leto is the leader of the American rock group 30 Seconds to Mars and is also known for his roles in films like Suicide Squad, Requiem for a Dream and Dallas Buyers Club.

Gucci Guilty Pour Homme Eau de Parfum is available in 50 ml (US $ 71), 90 ml (US $ 88) and 150 ml (US $ 114) formats.

30 Seconds to Mars singer and Suicide Squad star Jared Leto resumes his role as the face of Gucci Guilty Pour Homme Eau de Parfum

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