Joe Lycett publishes hilarious "statements" under the name of Hugo Boss as he continues to …

March 2, 2020, 18:09 | Updated: March 2, 2020, 6:20 p.m.

The actor and presenter changed his name to become the men's fashion brand to support small businesses that have "BOSS" or similar "in their name.

Joe Lycett released a series of hilarious statements after changing its name to Hugo Boss.

The 31-year-old gamer – who should star in a new series on his humorous consumer show I have your back on Channel 4 – went to Twitter this week to reveal that he had changed his name through an action poll to "Hugo Boss" and explained that he would be launching a "new product" under the name.

Therefore @HUGO BOSS (with sales of approximately $ 2.7 billion a year) have sent cease and desist letters to a number of small businesses and charities that use the word “ BOSS & amp; # 39; or similar, including a small brewery in Swansea which costs them thousands of dollars in legal fees and brand change. (1/2)

– Hugo Boss (@joelycett) March 1, 2020

It's clear that @HUGO BOSS HATE people who use their name. Unfortunately for them this week, I legally changed my name by poll and I am now officially known as Hugo Boss. All future statements from me will not be from Joe Lycett but from Hugo Boss. Enjoy. (2/2) pic.twitter.com/IlDoCrfmaO

– Hugo Boss (@joelycett) March 1, 2020

After his shocking announcement, the comedian and presenter addressed Twitter to write: "I have received a lot of requests for press statements today. I will now make a number of statements which , I really hope, don't get confused with the opinions of @HUGO BOSS. Just to clarify these are the statements of Hugo Boss, not of Hugo Boss. "

I received a lot of requests for press statements today. I will now make a number of statements which I really hope will not be confused with opinions @HUGO BOSS. Just to clarify these are the statements of Hugo Boss, not of Hugo Boss.

– Hugo Boss (@joelycett) March 2, 2020

The ridiculous statements that followed included: "Hugo Boss microwaves are fishing in the office" and "Hugo Boss has smelly buttocks" and ended with: "And finally: Hugo Boss likes comedy shows for to consumers who defend small businesses that were issued letters to cease and desist from multinational corporations. "

See Lycett's humorous tweets below:

Hugo Boss microwaves fish in the office.

– Hugo Boss (@joelycett) March 2, 2020

Hugo Boss has a smelly tramp.

– Hugo Boss (@joelycett) March 2, 2020

Hugo Boss doesn't say "anyway", he says "anyhoo".

– Hugo Boss (@joelycett) March 2, 2020

Hugo Boss only blushes when it comes to his own home.

– Hugo Boss (@joelycett) March 2, 2020

And finally: Hugo Boss likes comedy shows aimed at consumers who defend small businesses that have received cessation and forbearance letters from multinational companies.

– Hugo Boss (@joelycett) March 2, 2020

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