Health
Hamilton County Public Health Uses Social Media to Target COVID Messaging to Younger Population
Hamilton County, Ohio — As COVID-19 cases continue to grow by thousands daily across the Tristate, the Hamilton County Public Health Service uses social media to target different groups of people, especially during the holiday season. We encourage people to wear masks and increase their social distance. approach.
“I think there are a lot of messages we’re trying to get,” said Greg Kesterman, Hamilton’s Health Commissioner. “Some of Thanksgiving and holiday messages are about to reach young people.”
According to Kesterman, the Health Department’s goal is to use social media to stop people from scrolling and spreading the virus.
“The truth is that we are really catchy here and trying to send that message,” he told WCPO. “I hope some of the new messages are catchy enough for people to think about us before they click and forget about us.”
Another Facebook post from November 10th is:
According to Kesterman, the post is designed to combat what has become known as “COVID fatigue,” especially what is prevalent in young people. As of Monday afternoon, Cincinnati residents between the ages of 20 and 29 accounted for the majority of COVID-19 cases in the city.
“I know they’re sick of COVID-19. I know they want to go out and play, but if you’re going to have a drink with your friends, it’s not the time.” He said.
The department post comes when Governor Mike DeWine is begging Ohio residents to refrain from drinking and eating in large families, social gatherings, and public facilities.
I’m not talking about shutting down, I’m talking about slowing down. This is a very important time. In the coming weeks, we are asking people to reduce social interaction. We are seeing a tremendous spread as people are loosening their vigilance around their friends / family.
— Governor Mike DeWine (@GovMikeDeWine) November 16, 2020
On Monday, Ohio reported 7,268 new cases of new coronavirus across the state, down nearly 1,000 from more than 8,000 records on Friday, but still above the average daily number of new cases just a month ago. Much more.
“We want to send a positive message and get people to think about things. I think this was done by some of our recent campaigns, but some of our messages have results. The goal is to make sure people know that, “Kesterman said. ..
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