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The next time you go out to a store, look. Although you may not be thinking about lighting, it is part of your shopping experience and can make items more attractive.
Atmosphere at the entrance of the store
Soft lighting at the entrance is a great idea to help welcome guests into the space. In a catwalk, for example, there may be a lower option than for the shelves of handbags, shoes, or other products.
Spotlight signature elements
Bright lighting on the items that define a brand is another new lighting trend in the retail industry. You might see the logo itself in its own high-end store.
This type of approach is called accent lighting. It highlights the areas chosen to grab your attention as a customer. It can be a storefront in a lighted aisle or a storefront in a busy street.
Types of lights
Businesses have an increasing number of lighting options. Quality LED light panels from https://www.LEpro.com/led-panel are dimmable for the entrance lighting you want, as well as softer lights in the locker room.
Other ceiling lights include track lighting, recessed lights and suspended pendant versions. You can try adjustable models or a visible luminaire.
Nowadays, stores often mix and match lighting choices to draw attention to different sections and highlight specific products. The right choices can help customers feel comfortable and encourage them to visit different parts of the retail store.
Backlight
Some retailers also use a soft backlight to draw attention to the low floor shelves. The advantage here is that it draws attention to things for sale that are not at eye level and that might otherwise be missed by customers.
Why LED?
A growing number of retailers choose LED bulbs for the ambiance they provide as decoration, as well as for their energy efficiency. They are both functional and decorative.
A great feature of LED is that it brings out the natural color of what it is diffusing, which helps supermarkets and other places to present their offers in the most attractive way. The ability to dramatically reduce retailers' electricity bills also makes them popular.
LEDs are also useful for retailers because they are small and bright. They can illuminate areas well, as shown in the discussion of accent lighting earlier, in a way that fluorescent bulbs might not be able to do.
For buyers who want to do good to the environment, they will probably note that LED lighting in a store is a favorable element of a brand. This could convince them on the next purchase, as opposed to a competitor whose business values do not include the concern for energy.
On your next store
The next time you visit a store, look at it from a retailer's perspective. Note if the store has accent lighting, for example. You might even ask if they use LEDs.
There is a lot of thought going into the design of the store; now you have an inside glimpse. It makes sense for retailers to think about how to make their brand and offers look their best, in the hope of driving sales by doing so.
Illuminating, isn't it?
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