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British bakery banned from using sprinkles which are legal in the United States

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West Yorkshire Trading Standards said the glitter contained a coloring which is not approved for use in UK sprinklers.

The flakes had the red food coloring E127, or erythrosine. E127 is only cleared for use in cocktail cherries and candied cherries in the UK and EU, according to a statement from West Yorkshire Trading Standards sent to CNN on Thursday.

But the bakery owner is not happy that his most popular product has lost its price trim.

Rich Myers, director and founder of Get Baked Bakery in Leeds, told CNN he has been using the sprinkles since the business opened in July.

Myers said he purchased the offending glitter from a UK wholesaler and said he had no idea there was a problem until West Yorkshire Trading Standards visited the company on September 30.

“I thought it was a joke at first, I thought it was someone playing a prank,” he said on Thursday.

“It’s really a pretty intimidating process to be interviewed by Trading Standards. It’s not something you expect when running a small bakery.”

The situation has led to jokes and puns in the UK, with the saga spawning social media posts on #sprinklegate on Thursday.

Myers used the nuggets in a raspberry glazed donut cookie, which he said is the most popular cookie on the bakery’s short menu.

Dunkin 'Donuts says goodbye to artificial colors in donuts

“It is one of the best-selling items,” he said, adding that the ban had been difficult for businesses. “It’s not easy and it’s not ideal.”

For now, the bakery has swapped the sprinkles for icing sugar.

“British glitter just isn’t good enough, it’s just not worth using,” Myers said. “Until I can find a legal pinch worth using, we’ll keep using something else.”

In a statement sent to CNN, West Yorkshire Trading Standards confirmed having informed the company that the use of E127 is not permitted in this type of confectionery.

“We maintain this advice and urge all food business operators, when seeking to use imported foods containing additives, to verify that they are approved for use in the UK,” the statement added.

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2/ https://www.cnn.com/2021/10/14/uk/sprinkles-bakery-banned-scli-intl-gbr/index.html

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