No, Kroger will not accept Bitcoin Cash in its grocery stores. The company said on Friday that a press release claiming Kroger would accept cryptocurrency was fraudulent. The statement was posted earlier Friday on PR Newswire, a service used by many large companies to distribute press releases.
“This communication was fraudulent and is unfounded and should be ignored,” a Kroger spokesperson said in an emailed statement.
PR Newswire removed the release from its website, but not before the false information was picked up by some publications and Kroger’s own investor relations site, Bloomberg reported.
This appears to be the latest scam that attempts to boost a cryptocurrency by linking it to a major retailer. A similar situation occurred in September, when a fake press release was issued by GlobeNewswire stating that. The retail giant confirmed the information to be false, but not before the fake version gained attention and temporarily boosted Litecoin’s value.
Bitcoin Cash’s value rose briefly on Friday, hitting $ 636 before falling back to around $ 600, according to Coinbase.
PR Newswire did not respond to a request for comment.
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