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Lush quits Facebook, Instagram, TikTok and Snapchat for security reasons | Retail business




Lush announced that he was closing his accounts on Facebook, Instagram, Snapchat, and TikTok until social media sites did a better job of protecting users from harmful content.

The campaigning beauty retailer has said it has had enough after allegations by Facebook whistleblower Frances Haugen that the company puts profit above public good.

Lush chief digital officer Jack Constantine said the company will not ask customers to meet us in a dark and dangerous alley, adding that some social media platforms are starting to feel like places where no one should be encouraged. to go. Something must change.

Constantine said the company spends a lot of time inventing products to help people relax and take care of themselves. Social media platforms had become the antithesis of this, he argued, with algorithms designed to keep people from scrolling and keep them from shutting down and relaxing.

The Poole-based retailer, best known for its scent soaps and bath bombs, has spearheaded campaigns linked to social causes over the years, with topics ranging from undercover police targeting activists to preventing crime. extinction of the Saint-Martin harriers.

When the well-being of our customers is put at risk because of the channels we try to connect with them through, then something is wrong with us, Constantine said.

As anyone who has tried it knows, quitting social media isn’t easy. This is also true for Lush, as this is the second time the company, which has more than 400 stores in 48 countries, has said it has left the sites, having previously announced the milestone in 2019. The company blamed it. Fomo (fear of missing out) for relapse.

Lush said he hopes the platforms introduce strong best practice guidelines and that new laws are passed to protect users.

Until then, the company has said it tries to protect our customers from the damage and manipulation they might experience when trying to connect with us on social media. All Lush brand, retail and people accounts around the world will be closed starting Friday.

The retailer said it plans to find better communication channels elsewhere, as well as use proven routes. For now, he will continue to be present on Twitter and YouTube.

Haugen, a former product manager at Facebook, leaked tens of thousands of internal company documents after being frustrated at not publicly acknowledging the damage his platforms could cause.

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The documents sparked a whirlwind of allegations, including that Facebook knew its products were harming adolescent mental health, fueling ethnic violence in countries like Ethiopia and failing to tackle misinformation before the riots in the country. January 6 in Washington.

In a statement responding to Haugens’ accusations, Facebook said it continued to make significant improvements to combat the spread of disinformation and harmful content, adding: Suggest that we encourage bad content and do nothing. is just not true.

Regarding the story that Facebook is harmful to adolescent mental health, the social media site pointed out a blog post by her public policy manager, Karina Newton, who said the report focused on a limited set of findings and cast them in a negative light.




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