This Friday and Saturday, Burger King will sell its signature sandwich for 37 cents in what it calls a “two-day birthday party.” The promotion will be offered exclusively to members of the chain’s Royal Perks rewards program and can only be ordered through its app.
Burger King started selling the Whopper in 1957. It was created by its co-founder Jim McLamore after noticing that people liked to eat big burgers. to his autobiography.
The Whopper has 1,024 potential trim combinations, the chain said. The sandwich remains an integral part of its menu as it has expanded an option to include a herbal version.
Retro prices are a way to attract customers, and restaurants are hoping they’ll spend more than the 34 cents on other items. Mcdonalds (MCD)
recently sold its Egg McMuffin for its original price of 63 cents. For both offers, only members of the rewards program were eligible for the discount.
Burger King’s expanded its Royal Perks rewards program nationwide earlier this year. International restaurant brands, (QSR)
The chain’s parent company said in an earnings call it was “happy with the early results” of registrations as part of its broader efforts to eliminate paper coupons and push customers to place digital orders.
Ultimately, the goal of Burger King and other brands with loyalty programs is to increase sales and attract customers, ideally on a daily basis, giving them reasons to choose them over their competitors.
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