Starting your own business opens up a world of opportunities, but it can also be difficult to navigate this new area. Your major worries probably include building up a customer base, making money, and turning a profit, which are all valid concerns. One way you can mitigate these issues is by developing an app for your business – and it’s not as difficult as it sounds.
In this article, we’re going to take you through the advantages of your business having its own app. Keep reading, and you’ll have the knowledge to establish your brand in no time. If you are looking for LLC services, here is the Management Library’s list.
“Apple mobile apps” (CC BY 2.0) by Cerillion
How Can I Make an App?
The easiest option, especially if you don’t have much experience in this area, is to look for a service that allows you to build an app without coding. Luckily, today there are companies that offer an app maker that you can use to create your vision. This way, you’ll have full control over the app’s customization, including the layout, color scheme, and overall feel. Then, once you’ve submitted your app, the site will take care of the technical and publishing side of things.
However, that’s not to say that you can’t give an attempt to code an app yourself. You just have to be prepared for a substantial workload and to do your own research on your competition and the current demands of your target market.
Will an App Benefit My Business?
There are countless benefits to adding an app to your business model, and this is especially true if you sell a product. Below is a sample of how an app will propel your business model forward.
Strengthen the Customer Connection
For several years, apps and video games have consistently ranked higher in terms of hits than websites. An app is often easier for customers to use, especially on a tablet or mobile device. Many websites don’t have a mobile-friendly version and they can be clunky to navigate, whereas apps fit the screen and function smoothly. Therefore, more people will check out your business and/or products if they can easily access them without a PC.
An app can do wonders for your customer connection if your business operates from brick-and-mortar premises. For example, if a current customer recommends your products to a friend, they can instantly download the app and see for themselves. They can order within minutes of installing the app, rather than waiting for business opening hours.
In turn, customers know they can rely on accessing your business’ services anytime, anywhere. This will allow them to place their trust in you and solidify the relationship.
“Customer Feedback” (CC BY 2.0) by Got Credit
Monitor Your Analytics
In order to run a successful business, you need to monitor what customers want and need. With a brand app, you can take advantage of user analytics to find out what’s working well, and what may need tweaking. Here are a few examples of the analytics you can keep track of through your brand app:
- Demographics (i.e. the percentage of male vs female users, the age group who use the app most frequently, etc.)
- Which platforms are used to access the app most (e.g. Apple or Android devices.)
- How has your user database changed over a period of time – are you retaining customers?
- Which pages/sections are getting the most traction?
Some uses for analytics are obvious. For example, if you’re struggling to come up with new content, you can check the general interests of your most common demographic(s). In addition, you’ll be able to detect any technical issues fairly quickly if you notice that there has been a decrease in users or time spent on the app. By keeping on top of such issues, you’ll show yourself to be dedicated and efficient.
Increase Your Revenue
Initially, creating an app for your business is a significant financial investment that can put some people off, especially if you’re a small business with a limited budget. However, businesses with an app generally see a significant increase in their sales.
One option is to implement push notifications for frequent users. Modern life is fast-paced and we’ve all gone to purchase something before getting distracted and forgetting about it. If this happens, a push notification can remind customers that they have items in their basket and encourage them to buy. Additionally, you can notify your customers of any sales or discounts.
With a brand app, you’ll also capitalize on impulsive purchases. If someone sees an advertisement for your product, they can purchase it with only a few clicks, rather than by visiting your store. You’ll likely see this happen frequently, and it’s a great way to increase your overall business revenue.
“Online shopping” (CC BY 2.0) by Robbert Noordzij
Overall, your business might still find success without its own app, but you’ll bring it off the ground much quicker if you have one. With many web designers offering you the tools you need to easily create an app, there’s really no reason not to. An app will show your customers that you’re passionate about your brand and therefore boast trustworthy products.
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