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Kontoor celebrates 5 years of presence on the New York Stock Exchange

Kontoor celebrates 5 years of presence on the New York Stock Exchange


Kontoor Brands, the parent company of Wrangler and Lee, celebrated its fifth anniversary on Monday by ringing the opening bell of the New York Stock Exchange (NYSE).

Scott Baxter, Brands Kontoor president and CEO, as well as several members of the Kontoor team took part in the ceremony. The company began trading on the New York Stock Exchange under the ticker symbol KTB on May 23, 2019 after being spun off from VF Corporation.

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The momentum of both brands has grown since the transition, in part thanks to designer collaborations and new product categories.

Lee recently launched a men's collection golf collection which uses fabrics from its stretchy, performance casual wear. The heritage brand has also partnered with designer Angel Chen, Alife and The Hundreds. Lee also explored his own archives for inspiration, launching collections based on '80s silhouettes and products featuring his iconic mascot Buddy Lee.

From Staud to Yellowstone, Wrangler has launched more than 50 strategic partnerships, collaborations and brand activations. A collection with barbie Last year, it was the fastest-selling brand, signaling more opportunity in the women's category. In 2024, Wrangler will launch a signature collection with the Grammy Award-winning country music star Lainey Wilson.

The brand is also achieving greater category diversification in bottoms other than denim, outerwear and t-shirts. Kontoor said these categories accounted for 48% of Wranglers' global revenue in the second quarter of 2023.




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