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White Castle’s new packaging for socially distant meals



NATIONWIDE Popular burger chain White Castle will release its first new packaging since 2004 to better welcome customers amid the coronavirus pandemic.

What would you like to know

  • White Castle announced the new Crave Clutch 20 slider pack on Monday
  • This is the company’s first new packaging since 2004
  • The company said it was the perfect choice for “small gatherings” amid the coronavirus pandemic

The fast food company announced on September 14 the new Crave Clutch, a briefcase-shaped box that can hold 20 sliders of any variety. white castle says the new option is the perfect choice for family meals and small gatherings, which is especially useful as people get together in small groups to comply with social distancing guidelines.

“Crave Clutch is something we’ve been working on behind the ‘castle walls’ for some time. In the face of the pandemic, we have decided now is the perfect time to introduce this new size Slider packaging, ”White Castle Vice President Jamie Richardson said in a press release. “We’ll be there for the Cravers when they need to feed a crowd, but today it’s about taking care of their own family and close friends.”

In a more colorful take on the company’s traditional blue and white carry containers, the Crave Clutch has a faux leather stitched cardboard handle with one side designed to resemble an old school boombox.

The company plans to ask customers to share their favorite song to listen to while munching on the White Castle sliders, and will print the responses on future boxes.

As the CDC recommends “Limiting close personal contact with others,” many states have set varying limits on the number of people allowed to assemble at one time to reduce the spread of COVID-19.

White Castle isn’t the only fast food restaurant to announce menu changes amid the pandemic.

In March, McDonald’s halted its all-day breakfast offerings to streamline store operations across the country, a spokesperson for the company said at the time. The company faced significant losses in the first few months of the coronavirus pandemic, with its breakfast service being the hardest hit as many commuters who typically took advantage of cheap options stayed home.

Chain also announced that he will publish For the first time ever in the United States, Spicy Chicken McNuggets come on September 16 as a push to increase the lunch menu offering.

Breaded with a sizzling tempura coating made with both cayenne and chili peppers, these spicy, delicious, delicious and truly delicious chicken cuties join our classic McNugget range, and pack lots of spice and flavor into it. every bite. statement on company website Lily.

For those who want an extra kick, the company is also launching its first new sauce flavor since 2017: The Mighty Hot Sauce.

The new sauce, made from a blend of crushed red peppers and spicy chili peppers, will be the hottest available on the McDonalds menu.

This is the first time we’ve introduced a new flavor of our classic Chicken McNuggets to the US since they hit menus in 1983. As our customers have been asking for Spicy McNuggets for some time now, we couldn’t think of one. best time to bring them to our menus. We can’t wait for McNuggets fans to get a taste of these spicy new options, said Linda VanGosen, vice president of Menu Innovation at McDonalds.

If the new spicy combo packs too much heat, McDonalds has a solution as well: The company is also introducing the new Ahoy Chips! McFlurry is coming in September.

The seasonal frozen treat, which will join the popular Oreo and M&M McFlurries all year round, will include vanilla ice cream mixed with Ahoy chips! cookies and topped with caramel sauce.

McDonalds will have a lot of competition in the spicy chicken market, as several competing chains already offer their own take on the spicy nugget.

Burger King reintroduced its popular spicy nuggets in May this year, and Wendys added their spicy nuggets to the menu after a brief two-year hiatus in 2019.

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