The food and beverage company on Monday unveiled Driftwell, a new drink enriched with ingredients to promote relaxation and help relieve stress. Driftwell contains L-theanine, an amino acid commonly found in tea leaves has gained popularity in wellness circles as a supplement to help promote calm, improve focus, and help sleep. The company plans to launch Driftwell in 7.5-ounce mini cans online later this year and in stores early next year.
With Driftwell, which PepsiCo classifies as “improved water,” the company is targeting a billion-dollar over-the-counter sleeping pills industry and relaxation aid market where people turn to outlets such as music, hot baths and meditation to soothe their nerves. It’s also a game for PepsiCo to compete within a small but growing “functional drink” category built by independent niche companies.
PepsiCo sees an opportunity – especially in these times of anxiety – to offer stress relief through a drink, Emily Silver, PepsiCo vice president of innovation, told CNN Business.
“We certainly see a huge need in this functional space,” she told CNN Business.
Functional drinks, which contain vitamins, herbs, herbs, and minerals associated with potential health or performance benefit, are a small but growing category in the overall beverage industry. Products such as probiotic-containing kombuchas, turmeric-based ‘golden milks’ and high-energy teas have gained popularity among consumers for their perceived health and wellness benefits.
“We think of beverages in three ways: taste, function and hydration,” said Darren Seifer, food and beverage industry analyst for market research firm NPD Group. “These functional drinks, they’re trying to hit that sweet spot in the middle.”
And as they grew in popularity, they sapped some sales of America’s biggest beverage companies.
“Overall, this wealth of beverage innovation takes away opportunities for big players like PepsiCo,” said Duane Stanford, editor and publisher of Beverage Digest.
Sales of functional drinks totaled nearly $ 31.7 billion in 2019, an increase of 6.9% from the previous year, according to data from Euromonitor International.
PepsiCo’s North American beverage volume has declined by about 1% per year in recent years as people drink less soda. At the same time, PepsiCo has made efforts to become less dependent on carbonated drinks and is trying to focus its business model where consumers go, which means launching higher quality drinks at a higher price.
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos
to request, modification Contact us at Here or [email protected]