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Mall owner Simon Property Group to keep stores closed on Thanksgiving

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But this year, in some of America’s biggest malls and malls, the Thanksgiving Day discount shopping frenzy will not happen.

Owner of the shopping center Simon Property Group (SPG) said on Monday that its locations will remain closed on Thanksgiving Day, although they will open the next day for Black Friday.

“In these difficult times, we have decided not to open on Thanksgiving Day, but to allow our associates to spend the holidays with their loved ones,” David Simon, CEO of the company, said in a statement.

The announcement marks a major shift in strategy for the biggest shopping weekend of the year, which was getting longer and longer, with more stores open on Thanksgiving Day and promotions extending into Cyber Monday and until December. Simon is the largest mall operator in the United States.
Many experts expected such a change this year, thanks to the coronavirus pandemic.

“With everything going on, there may not be Black Friday at all,” Scott Rankin, senior and national leader of consumer and retail strategy at KPMG US, told KPMG US. CNN Business in July. “I can’t imagine retailers buying inventory to refuel for an event designed to pack hundreds of people in a store. There is so much risk involved.”

Simon’s decision may also reflect the fact that, even before the pandemic, consumers were increasingly opting to purchase Thanksgiving and Black Friday deals online, rather than joining the mad rush of stores. Last year, Thanksgiving Day online sales hit a record $ 4.2 billion.

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