The Danish toy maker said in a statement on Tuesday that the new bags would start to appear in LEGO boxes from 2021, as part of a $ 400 million investment in sustainability initiatives over the next three years. The bags have been in development for two years.
“We get a lot of letters from kids asking why we still use single-use plastic in our boxes, which prompted us to start making this change,” said Tim Brooks, vice president of environmental responsibility at Lego. “It is part of our ambition to make all our packaging sustainable by the end of 2025,” he added.
Sustainably produced LEGO bricks should be as safe, durable and technically strong as the plastic variety, with identical color fastness and compatibility with older bricks, Brooks told CNN Business.
LEGO said on Tuesday it was working with research institutes and other companies to find materials as durable and high-quality as plastic.
The company aims to make all of its products from sustainable materials by 2030 and has said it will increase its use of “organic bricks,” such as those made from plant-based materials like cane. sugar, which currently represent around 80 of its 3,600 pieces, or around 2%.
“We are in a plastic pollution crisis and all businesses need to reduce their use of plastic,” said Emma Priestland, global corporate campaigns coordinator at Break Free From Plastic, a global lobby group whose members include Greenpeace and the Sierra Club.
“While it’s great to see a company tackle the damage from its single-use plastic packaging and take action, all of LEGO’s business is plastic-based, so it has to go the extra mile to be truly sustainable. Priestland added.
LEGO has announced that it will expand LEGO Replay, which allows customers to donate used bricks to children in need, in Canada and another country beyond the United States by the end of 2022. Almost all Customers surveyed by the company prefer to keep their LEGO fixed or pass them on, according to Brooks, who said the bricks made today still match those made four decades ago.
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