Don’t be surprised if you see a smiling Michigander on a bag of Lays crisps.
Two residents, Najah Bazzy from Canton and Khali Sweeney from Detroit, are among 30 people whose smiles have been selected to appear on bags to benefit Operation Smile. Both were selected for their extraordinary contributions to helping the homeless, veterans, youth, the elderly and others.
Bazzy, who was among 10 people named to CNN’s Heroes List in October 2019, works to help refugee women, children and families by providing them with basic necessities, education and training professional through its non-profit organization.Time International. Her smile will appear on the original Lays Barbecue and Wavy Lays chips bags.
Sweeney is the founder of Boxing city center, a free after-school academic and athletic program in Detroit with a 100% high school graduation rate. Her smile will appear on packets of multiple chip flavors, including Lays Beer Cheese, Lays Hot Sauce, Classic Lays and Original Wavy Lays.
The more than 70 different bag designs were created using CGI technology after COVID-19 concerns forced the cancellation of in-person production that would have brought all Everyday Smilers to Dallas for a VIP photo and video shoot.
Instead, each participant received step-by-step instructions on how to capture selfies using their phone, and the resulting amateur photos were professionally enhanced to be transferred to the Lays bags.
After going through thousands of nominations and already personally committed to those smiles, especially now that people are looking for more reasons to smile than ever before, we knew we couldn’t let a canceled photoshoot stop Lays from sharing these inspiring stories. with the world. said Sadira Furlow, vice president of marketing, Frito-Lay North America.
In every store and within households, Lays has the power to reach millions of Americans every day. We already know what’s inside the bag brings joy, but turning the Lays bag into canvas to multiply that happiness factor is what makes the Smiles program so special.
Lays donated $ 1 million to Operation Smile, which provides safe surgeries for people born with a cleft lip, cleft palate or other facial differences, as part of the campaign.
Lays Smiles bags are available nationwide while stocks last.
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