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AT&T CEO wants you to consume ads in exchange for a slightly cheaper phone plan

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AT&T plans to offer wireless phone plans that would be partially subsidized by advertisements, CEO John Stankey said. in an interview with Reuters.

I believe there is a segment of our customer base where, if given a choice, they would take an advertising charge for a $ 5 or $ 10 reduction on their mobile bill, Stankey said. The new plans could be offered from a year or two away, according to Stankey.

AT&T has experimented with at least one form of a brand-sponsored phone plan in the past, although it hasn’t exactly passed the savings on to you. The Sponsored Data program, which was announced in 2014, allows brands to pay AT&T so they can deliver their content without relying on your data cap. It looks like something different, however, showing ads directly to users one way or another.

And while it’s unclear exactly what form the ads for this apparent new plan will take, they may look something like what Amazon has done with its Prime Exclusive phones offering a discount on mid-range phones but displaying personal ads on the lock screen as a compromise.

Phone plans aren’t the only services AT&T plans to subsidize with ads Stankey has already said that AT&T WarnerMedia plans to launch an ad-supported tier of HBO Max, its premium subscription service, early next year.

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