Business

Walmart during the coronavirus sells work shirts, but not as many pants.

Talking about people [using] Zoom, and by doing this type of conference, has seen an increase in sales at the top, but not at the bottom, said Dan Bartlett, executive vice president of business for Walmarts. Yahoo finance Thursday. People. . . are concerned, obviously, from the waist up. These behaviors will continue to change and evolve as people get used to this new lifestyle.

The company did not respond to a request for comment or more accurate sales figures.

Buyers tend to buy more highs than lows, anyway, for obvious practical reasons. Who really needs so many pants? Or skirts? You can remanufacture the clean bottom pieces; tops, not so much. And retailers have seen a surge in sales for some time now, thanks to the Instagram nature of fashion, said Wendy Liebmann, CEO and chief buyer at WSL Strategic Retail. In the conventional selfie angle that shows a new blouse or button, the pants are almost never in the picture.

But the resurgence of summits has a lot to do with the idea that workers are trying to maintain a sense of professionalism while pointing away. Office fashion has become increasingly causal over the years, to the point that even the fashion for athleisure that has gripped the clothing industry has infiltrated the workplace, said Liebmann. Leggings like pants? Sure! Hoodies instead of cardigans? Good! Sneakers rather than dress shoes? No matter!

But when workers are pushed into a homework environment, they can sometimes feel internal and external pressure to increase productivity, or at least feel like they are retaining a sense of office decorum, said the fashion psychologist. Dawnn Karen, author of the book. Dress up your best life.

If you are unable to wear your outfit that you wear to work, you feel less productive, she said. You feel useless. It affects your self-esteem.

So when employees jump on a video chat with co-workers, they often take on a professional-looking top, even if they’re still wearing pajamas or sweatpants out of sight. And instead of rummaging through drawers or closets to find another half-outfit for a day of conference calls, some end up buying more outfits online.

That’s where the increase in sales comes from, said Karen. Basically, it is the result of people desperate to show others that they are working hard, and to find comfort and control in a new routine that could last an indefinite period of time.

Expect this to run out in the weeks and months to come, but the company remains congested for a long time to slow the spread of the coronavirus, said Liebmann. People will get used to working remotely enough not to pay as much attention to what their wardrobe means.

It happened at a level of, what is important? What is credible? Do you need a suit and tie? Said Liebmann. People realize that they don’t have to wear a suit and tie because they know that changing the world doesn’t require wearing a suit and tie.

Of course, once the company can finally leave, workers could spend a month better dressed than usual, she added, just to change the pace. But like so many discoveries about the agile nature of office work, the corporate world is about to be different: it matters even less what people wear to get the job done.

Weve had this causal trend for a while, said Liebmann. We had corporate causal Fridays for a while, then the entire workforce became more causal every day. As people work from home, we will focus on things that are fundamental to us. It is comfort, ease and well-being.

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