Why October 13-14 are amazing shopping days

Okay. Sit down and I’ll tell you about Amazon which moved its Prime Day from July to October 13-14. Joy for all those who have a Prime card who can buy great values. There will be electronics, clothes, toys and more just in time for Christmas presents. Yes, it’s a few months ago, but you need to prepare for the holidays now, or you might run out of some great gifts that are sold out. Last year Prime Day generated over $ 7 billion in sales.

Some of the sale items that Amazon will be carrying include the Fire HD 43 TV, Mag-Genius Magnetic Tiles, Baby Head Night Light, FIOS Gigabit Connection, All New Echo, Prime Day Fashion Deals, and more. other special offers to mention.

There’s more to this new promotional activity. Now, Target comes and tries to wriggle with Targets Deal Days. They are also scheduled for October 13-14 and will include electronics, clothing, toys and more as we let our customers know that they don’t need to wait or face the crowds. to get the best deals, all with no subscription required. Target Deal Days are expected to be a big hit for both online and in-store customers.

Walmart also announced a competitive plan called Big Save for these October dates, although Walmart will start early (7 p.m. on October 11). Thousands of items are promised, including electronics, clothing, toys, and more. They will be at lower prices. Additionally, on September 15, Walmart launched Walmart +, a membership program that offers members unlimited free shipping, scan & go check-out privileges, and fuel discounts. This is a great start to competing with Amazon Prime members. The big savings should be a boost for Walmart.

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I think before the end of the week Kohls, Macys, JCPenney and others will have concluded that the preventative promotional leadership of Amazon, Target and Walmart can be countered by offering their own special promotions valued in electronics, clothing, toys and more. As rational competitors, they don’t want customers to walk around competing stores and buy the same merchandise that they also planned for promotions.

Of course, the prices will vary, but the values ​​will be there.

Let’s face it. Purchases will be more difficult this year. Stores don’t open on Thanksgiving Day, and customers are reluctant to shop at crowded stores on Black Friday during this pandemic time. Shopping early makes sense, especially since Target promises that Black Friday pricing (which it really is) on housewares, clothing and accessories, and more, will continue through November, in store and online. Additionally, the retailer is promising weeklong discounts and digital deals every day starting November 1. Targets Redcard will offer buyers 5% off purchases whether customers use the card as a credit card or as a debit card.

Due to the pandemic caused by COVID-19, the traditional Christmas frenzied selling period will shift from the Thanksgiving selling period to the Christmas Eve selling period to an extended period which now begins with October 13-14 . Most stores will be closed on Thanksgiving Day and will open Friday morning (Black Friday). I expect the lead-up to Thanksgiving to have some high value-added offers that will attract some customers. Many, of course, will shop on the internet, and some will venture into stores for the chance to physically check out the products despite their aversion to being with other shoppers at this time.

So what does this mean for sales throughout the last quarter? I estimate a sales increase of + 1.5% during the post-Thanksgiving period. This meager increase, which does not cover the increase in spending, will be covered by better-than-expected sales in early October and November and will give the industry a +3 to + 3.5% increase for the extended holiday season.