After a year of unprecedented peacetime travel restrictions, many of us want to travel by plane. But is there enough of it to enjoy airline food from your local supermarket? A European airline bets you will.
Customers of a supermarket in the Helsinki area will soon be able to purchase Finnairs business class meals to enjoy at home. The Nordic-Japanese fusion dishes will rotate but will initially be reindeer meatballs, arctic char and teriyaki beef for between 10 ($ 12) and 13 ($ 15).
Named Taste of Finnair, the program will roll out to more supermarkets if the trial is successful.
Business class food with a difference
It is a well known fact that airline food contains more salt and spices due to how dull our taste buds are when eating at altitude. Revised versions will contain less of both, supermarket manager says Kimmo Sivonen.
Initially, meals will only be available at the Sivonens supermarket, K-Citymarket Tammisto, located in Vantaa just outside of Helsinki and very close to the country’s main international airport. I think everyone has a little desire to travel these days and now we can satisfy that need a bit, he told the Finnish press service. Evening newspaper.
Saving jobs as Finnair struggles
The announcement follows news that Finnair had only carried 115,500 passengers in September 2020. This is 91% less than in September 2019 but perhaps more concerning for Finnair, its 40% less than the previous month. The airline blamed the bad numbers on the unusually tight travel restrictions in Finland.
Part of the reason for the dining experience is to preserve the jobs of airline catering staff at Finnair kitchen. The company provides in-flight meals for Finnair flights and other commercial and cargo flights operating at Helsinki Airport. Its menus are developed by a team of chefs from the Nordic and Asian region. Before the coronavirus restrictions, Finnairs’ long-haul network focused on flights connecting the two regions.
While many employees have been made redundant, the new project may be enough to keep the heads of the company employed, according to Finnair Kitchen vice president Marika Nieminen.
“We want to provide the opportunity for a Finnair experience and everyday luxury at home, now that travel has been restricted in many ways. At the same time, it allows our chefs to remain employed in Vantaa when most of the Finnair Kitchen employees have been made redundant. We can bring work and jobs to our employees through a new experience ”, she says.
Recreate the flight experience
Finnair is not the only airline to have tried to keep frequent travelers happy during the pandemic. Thai Airways offered members of the public time on its flight simulators while flights to nowhere took off in Taiwan.
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