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Why people pay hundreds of dollars to eat on airplanes on the ground

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When Singapore Airlines Ltd. said his superjumbo-turned-restaurant seats sold out within 30 minutes, a common question was: who on Earth would want to do this? “

Lots of people, it turns out. For every person who doesn’t like to fly, let alone go to the airport and on a plane parked for reheated airline food, there’s one more who can’t get enough of the experience of aviation and is willing to shell out (a lot of money) for it.

Singapore Airlines is opening two of its Airbus SE A380s at Changi Airport as temporary restaurants for two weekends later this month, offering items from its menu, two free alcoholic drinks and other unlimited drinks. . A meal in a suite costs S $ 642 ($ 472), while prices are S $ 321 for a seat in Business Class, S $ 96.30 for Premium Economy and S $ 53.50 for Economy .

At the top, that kind of money would easily buy you an eight-course tasting at Odette’s, regularly ranked as one of the world’s best restaurants, or a dinner for two, plus wine, at Cut, the Marina Bay Sands steak house that’s done. part of the stable of celebrity chef Wolfgang Pucks.

Mayur Patel was ready to apply for the seat of the Sweet Suite. The regional sales manager for travel data provider OAG Aviation Worldwide said he wanted to experience the aftermath after flying once from Sydney to Singapore. As a member of Singapore Airlines’ leading Solitaire PPS Club for 21 years, Patel was also keen to support the carrier as he feels committed to the brand.

Here’s some more information on what drew people to the offer:

What motivates people to spend hundreds of dollars on it when they could go to a 5 star restaurant or hotel in town?

  • The dining experience of the SIA A380 surprised many. Why someone would spend S $ 50 for economy to S $ 600 for suites was mind boggling to some. However, there are many aspects to consider this.
  • The economy class price was not that bad at all given that you have the opportunity to experience the A380, maybe for the first time, and get a meal, drinks and in-flight entertainment.
  • Some would say you can do all of this at home with Netflix and a take out meal, but there is a sense of national pride and a patriotic aspect to supporting SIA given the headlines about its financial struggles.
  • For some it would be like going to the movies with more legroom (for those who go for a premium economy) with added value.
  • There are also novelty enthusiasts who wish to try out business class or suites who otherwise could not afford the premium cabin experience in the air.
  • Some are social media influencers or want crazy Instagram moments.

What does Singapore Airlines get out of it?

  • In addition to capturing new revenue streams, this is an advertising event intended to introduce the flagship of the A380 to travelers.
  • The economy class of the A380 and other cabins have been overhauled in recent years, so it’s relatively new.
  • It allows people who may not have traveled on long-haul flights to experience the new cabins.
  • The airline can then lure potential travelers with their service and product offerings once the trip has rebounded.
  • It is not expected to generate significant cash as there are food and drink costs that need to be factored in. Airlines typically allocate S $ 20 per economy class meal, and there are associated costs, so the contribution is not significant. What they do is advertise.

Any idea of ​​the most popular class of seats?

  • Business Class and Suites proved to be the most popular for those who could afford it, but Premium Economy Class got the same level of attention given the price.

Patel didn’t get his sequel at the end due to high demand for bookings and because previous engagements meant he couldn’t change to another proposed date.

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