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Sellers in Tier II Cities and Beyond See More Orders at Flipkart, Amazon’s Festive Sale

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The holiday season sees Amazon India and Flipkart go head-to-head and roll out a number of offers and programs to entice customers to buy on their platforms.

Amazon India said on Sunday that more than 1.1 lakh sellers on its platform received orders in the first 48 hours of its “ Great Indian Festival ” sale, with a large portion of those sellers coming from small parts of the world. country.

Flipkart, on the other hand, said more than 3 lakh sellers received orders in the first three days of their ‘The Big Billion Days’ (TBBD) sale. Of these, around 60% of the sellers were from cities of Level II and beyond.

Amazon’s “ Great Indian Festival ” began on October 17 and will run for about a month to coincide with the holiday season. Amazon Prime members got early access to the sale starting October 16.

Flipkart’s annual TBBD sale started on October 16 and will end on October 21.

Speaking to PTI, Amazon India Vice President Manish Tiwary said, “These 48 hours have been the most significant ever for Amazon in its seven year history. We had created an accumulation for selling for our Amazon sellers … More than 1.1 lakh sellers received orders, and 66 percent of them (sellers) were from small towns. “

Amazon India, which has over 6.5 lakh sellers on its platform, had its biggest spike in new customers, 91% of them coming from small towns (beyond subways and top 40 cities) , he added.

About 66% of the new Prime registrations also came from small towns like Tawang and Changlang (Arunachal Pradesh), Mokokchung (Nagaland), Baran (Rajasthan), Pudukkottai (Tamil Nadu), Una (Himachal Pradesh) and Jaunpur (Uttar Pradesh). ), Tiwari said.

In a statement, Flipkart said more than 3 lakh sellers received orders in the first three days of its sale.

“The reach of the seller base has increased by 20% this year to reach 3000 PINs. In just 2 days of TBBD 2020, market sellers have seen growth that they have seen in the 6 days of TBBD 2019, illustrating the pent-up demand they have seen from consumers across India, ”he added.

This festive period has seen more than 70 vendors become crorepatis and around 10,000 have become lakhpati thanks to “ early access ” and the three days of TBBD 2020, he added.

However, players have not disclosed the volume of orders received so far during their sale.

Ecommerce businesses see much of their business coming in during festive sales and are making significant investments up front to increase their ability to handle the surge in orders.

The holiday season sees players hold several sales events, timed around Dussehra and Diwali.

A RedSeer report estimates this year’s festive sales are expected to nearly double to $ 7 billion in gross goods value (GMV) from $ 3.8 billion in the same period last year.

Tiwary said around 1.4 million people had shopped from small and medium-sized enterprises (SMEs) on its platform in the 10 days leading up to the “ Great Indian Festival. ”

He added that most of Amazon India’s partner brands – from wireless manufacturers like Samsung, Apple, Xiaomi and OnePlus to electronic players like Asus, Lenovo, HP and home appliance makers like LG, Whirlpool – have had their Most Important 48 Hours on Amazon.

Also, more than one lakh customer has purchased Amazon, Echo, and Fire TV devices.

“The launch of the new language (Tamil, Telugu, Malayalam and Kannada) just before Diwali seems to have high engagement. The first signs show very good engagement on this front … We had a certain plan for 48 hours and we are ahead of plan in almost every major category, ”Tiwary said.

“The interior design worked well, the clothing peaked which was well ahead of our plans and ahead of the status quo,” he added.

In addition, affordability programs have seen more than 600 credit crore (for options like EMI and subsequent payment programs) is disbursed during Prime Early Access.

“If the first 48 hours is anything to go by, I’m thrilled on three fronts that are important to us – seller success, consumer acquisition and buying, and the biggest day for Prime customers,” said he declared.

Flipkart said that thanks to early access and the three days of TBBD 2020, the platform saw 1.5 times the spend per customer in EMI and “ Flipkart Pay Later ” transactions.

While cities such as Bengaluru, New Delhi, Mumbai, Hyderabad and Kolkata continue to dominate the pack, cities in Tier III and beyond have accounted for nearly 60% of demand this year, he added.

Customers from new towns like Jhumri Telaiya (Jharkhand), Chamba (Himachal Pradesh), Cumbum (Andhra Pradesh), Thottiyam (Tamil Nadu) have been shopping during TBBD, Flipkart said.

Online fashion retailer Myntra, which is part of the Flipkart group, said 50% of buyers on its platform on the first day (October 16) of its sale were from Tier II and III cities.

“Our ‘Big Fashion Festival’ got off to a fantastic start, with customers buying 1.2 million products in the first 12 hours, making it the biggest party event in Myntra to date. We are delighted with the phenomenal opening response with over 20 lakh clients attending the Big Fashion Festival so far, ”said Myntra CEO Amar Nagaram.

He added that buyers in Tier II and III cities are likely to outperform their larger city counterparts, in terms of fashion shopping, this holiday season.

Snapdeal said 65% of orders placed in the sale to date have been received from sellers located beyond the country’s top 5 metropolitan areas.

While sellers located in Delhi-NCR, Mumbai Metropolitan Area, Kolkata, Chennai and Bengaluru account for almost 35% of the total number of orders received so far, it is the sellers in small towns that have received a greater share of online orders. year, he added.

This story was posted from an agency feed with no text editing.

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