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Sunshine Contacts is an invitation-only address book app from Marissa Mayers new startup

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Former Yahoo CEO Marissa Mayer has just revealed her first major product since her resignation in 2017: a new contact management app for iOS devices called Sunshine Contacts.

Sunshine Contacts is the first product of Mayers Sunshine Start (formerly known as Lumi Labs), and it promises to be the world’s most advanced intuitive contact manager.

Sunshines’ goal is to unify and simplify your contacts in the Apples Contacts and Gmail app, pulling your data from these sources and combining it with publicly available information. At the same time, the app promises to help you organize and clean up your contacts, fill in missing information, and remove duplicate entries. Then it can sync that information with your contact app and continue to keep it up to date over time.

Sunshine also offers more granular settings for contact sharing, allowing users to share more specific personal information (for close friends) for more general information, or a business card that includes less information for business contacts.

These are all great ideas, but Sunshine is by no means the first app trying to find a better way to manage contacts. There was Cobook in 2012, Brewster in 2014, FullContact in 2015, Cardhop in 2017 to name a few. It’s not entirely clear what Sunshine is proposing here as past efforts to simplify and unify contacts have not been made in the past.

The business doesn’t need to figure this out now. Sunshine Contacts is launching as a free service, and while there are plans to offer more premium paid features down the line, there’s no real downside to trying it out, provided you can. participate. Right now, the app is launching as an invitation. single service (taking a page from other hot startups, like Superhuman), so Sunshine can closely manage the number of users it needs to support.

While a contact sync service might seem a bit small for Mayers ‘first post-Yahoo project, Sunshines’ goals go beyond a single app: in an interview with WiredMayer says the company hopes to build a suite of small-scale smart sharing products over time, of which Sunshine Contacts should only be the beginning.

Update November 18, 5:25 p.m .: Lumi Labs, the former name of startup Mayers, was renamed Sunshine when the app launched.

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