As the dust settled on last summer’s bushfires and the number of local coronaviruses began to climb, Crestone Wealth Managements Investment Director Scott Haslem and his team flipped the switch on awareness raising. customers for overdrive.
Crestone manages money for some of the richest people in the country, from high net worth to ultra-high net worth, and the stakes were high enough as the pandemic turned the tide of global markets. Weekly online webinars were held and were attended by 900 clients at a time and individual advisors were asked to register with clients over the phone, sometimes daily.
“It was about communicating with our customers, working with them to sort out the noise, which is coming from the media, from the panic, from the crisis,” says Haslem. “When you hire an advisor, the most beneficial time you spend with that advisor isn’t when the markets are going up, it’s when the markets are volatile and a crisis is looming.”
Crestone’s main message to its customers was to ignore the noise and stick to the plan. Be disciplined, trust the strategy and no matter what, don’t change the money. As global stock prices started dropping double digits through March, Haslem says sticking to that scenario has become paramount.
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