As Black Friday rolled around in South Florida, some shoppers followed the tradition and woke up early to shop, though the pandemic has forced stores to improve security protocols and encourage shopping in line.
At Walmart in Cooper City, a small line of people waited for the store to open, all wearing masks and social distancing as they stood outside. By opening time, however, the line was gone.
The U.S. Centers for Disease Control and Prevention has called shopping in crowded stores during the holidays a higher risk activity and said people should limit all in-person purchases, including at supermarkets.
The stores have encouraged people to shop online or order for curbside pickup, and they have also extended their discount schedules to avoid drawing crowds.
The day after Thanksgiving has lost its luster as the unofficial start of the holiday shopping season in recent years, with more stores offering holiday discounts throughout the month. Still, Black Friday remained the busiest day of the year, according to ShopperTrak, and is expected to hold that title again this year.
Friday is expected to generate $ 10 billion in online sales, a 39% increase from the previous year, according to Adobe Analytics, which measures the sales of 80 of the 100 largest US online retailers.
And Cyber Monday, the Monday after Thanksgiving, will go down as the biggest online shopping day of the year with $ 12.7 billion in sales, a 35% jump.
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