Following numerous rescheduling due to the coronavirus pandemic, the Detroit auto show scheduled for September has been canceled, organizers said on Monday.
The show will be replaced this year by an enthusiast-focused event at a Pontiac racetrack.
Organizers plan to have vehicle reveals and other events that typically take place at a traditional car show on the circuit. It was not clear whether the change in the event’s format would be permanent or whether organizers would revert to a more traditional auto show in fall 2022.
The Detroit Auto Dealers Association, which runs the show, said it will host a reimagined version of its “Motor Bella” concept at the M1 Concourse in Pontiac from Sept. 21-26, with 1.6 million square feet of space. ‘dynamic signage for vehicles and technologies. Organizers say the site also offers a 1.5-mile hot field track for technology and vehicle demonstrations.
Motor Bella was originally envisioned as a european supercar festival will run concurrently with the auto show in downtown Detroit.
“The pandemic has caused changes in our society and the world in ways that have never been imagined before, and we should all be looking for new, very creative ways of doing business,” DADA Executive Director Rod Alberts said in a statement. communicated. “This new event captures that creative spirit. It will offer new mobility experiences and increasingly innovative approaches to exploit the industry and its products.”
Pontiac Mayor Deirdre Waterman said Monday that the move will focus on Pontiac as “an epicenter of the history and development of the automobile. “
“We will be delighted and proud to be partners in hosting this incredible event that will highlight Pontiac’s transformational progress. “
A spokesperson for Detroit Mayor Mike Duggan said Duggan was aware of the decision and the reasons for it.
“He’s currently in conversations with a range of business and auto industry leaders to assess possible options,” Detroit spokesman John Roach said in a text message.
The Detroit auto show, which has not been held since January 2019, has changed dates several times. The event was supposed to move from January to June 2020, but was canceled due to the pandemic and postponed to June 2021. Organizers subsequently postponed it to fall 2021.
“With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, from autonomous vehicles to high performance supercars and everything in between,” Doug North , the event said in a statement. “It will be an event filled with mobility. An event that will provide our show partners with a cost effective backdrop to share all of their brands, products and technologies in a fun and festive atmosphere entirely outdoors.”
The Motor Bella event will include a press preview on September 21; an AutoMobili-D showcase from September 21 to 23; industry presentation days on September 22 and 23; and a public broadcast from September 23 to 26. Organizers said a charity event was also in the works.
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