ORLANDO, January 14, 2021 / PRNewswire / – Pepsi today announced new restitution initiatives it is rolling out in the host city of Super Bowl LV Tampa, and through Florida, as part of its Pepsi Stronger Together platform – a tailor-made, grassroots program that gives back to communities across the country.
“When we launched Pepsi Stronger Together, we aimed to give back to communities across the country while inspiring people in those communities to take action,” said Derek lewis, President, South Division, PepsiCo Beverages North America. “We have seen an incredible response in the cities of Miami at Memphis, Louisville at Washington DC – from a charitable food drive, a community basketball court renovation, to mentorship programs with local universities – and we’re thrilled to be able to give back to the Tampa bay community at a time of such cultural significance, the Super Bowl. “
From now on and as part of Super Bowl LV, Pepsi will partner with community leaders, customers and organizations to roll out initiatives focused on the key pillars of Pepsi Stronger Together: community and environment.
In Tampa, Pepsi Stronger Together partners with National Restaurant Association Educational Foundation (NRAEF) donate $ 100,000 in grants and support to help struggling Bay Area restaurants. Through the Florida Restaurant and Lodging Association (FRLA), Pepsi and the NRAEF will award $ 10,000 grants to Tampa restaurants – whose recipients will be announced live during Shaquille O’Neal’s “Shaq bowl“Restaurant challenge on Super Bowl Sunday. Qualifying restaurants will also be offered membership in the FRLA and the National Restaurant Association.
“We are honored to work with Pepsi and FRLA to support these Tampa restaurants in the region and their employees, ”said Rob gifford, president, NRAEF. “They faced enormous challenges due to the pandemic and were hoping the Super Bowl would be a way to catch up. With Pepsi, one of the Foundation’s biggest donors, we’re working together to help them get back on their feet. ”Super Bowl fans across the country can help restaurant workers rebuild their futures by donating to the NRAEF at www.chooserestaurants.org/strongertogether.
Pepsi Stronger Together will also support the timely issue of coral reef and marine habitat conservation with a non-profit organization Force blue by hosting Diving55, a day of cleaning the beach and the ocean Anna Maria, Florida sure 25 january. Operation in conjunction with NFL Green Week, Dive55 will feature Force Blue Special Operations veterans leading 55 volunteer divers from several local organizations in an operation to clear marine debris and abandoned fishing gear from Spanish Rocks Reef, a rare gem of marine life that includes sponges, soft corals and a variety of fish reefs.
“Force Blue is proud to be able to work with the NFL, the Tampa Bay Super Bowl LV Host Committee and Pepsi leading up to Super Bowl LV to attract attention and take action on one of the biggest issues facing our oceans today. ‘hui – the rapidly deteriorating health of our coral reefs and coastal habitats, ”said Jim ritterhoff, Executive Director and co-founder of Force Blue.
As an additional surprise and pleasure for the fans through Tampa, Pepsi drones will travel to select the homes of lucky fans with gifts and VIP merchandise – to make their return experience an unforgettable one. Learn more about pepsistrongertogether.com/gamedays.
About Pepsi Stronger Together
Pepsi Stronger Together is a national initiative to empower and engage communities across the country by delivering tailored programs and resources that bring people together. It was designed with the idea that today, more than ever, we need to foster a sense of connection and belonging, starting with investing locally. Launched in May 2020 in response to the COVID-19 pandemic – by engaging its network of partners in the South to spotlight essential frontline workers in a variety of industries – Pepsi Stronger Together was expanded in October 2020 in partnership with NBA teams and charitable organizations to promote, among other things, community and police relations.
Leading PepsiCo is our vision to be the world leader in convenient foods and beverages with good reason. As part of this vision, Pepsi Stronger Together continually evolves the program to respond to the cultural moment and meet the needs of communities across United States. Stay up to date on pepsistrongertogether.com, where visitors can strike up a conversation and learn about the latest community initiatives and how to give back. Follow the conversation on social media at @pepsistrongertogether.
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