Now open on Greenwich Avenue: the real real allows consumers to buy and sell their luxury items

A new store, The Real Real, opened on March 5 at 256 Greenwich Ave, the space once occupied by Madewell.

The Real Real is the world’s largest online marketplace for authenticated and resold luxury goods.

The company has a rigorous authentication process overseen by experts to allow consumers to buy and sell their luxury items.

As a sustainable business, The Real Real is breathing new life into pieces from thousands of brands across many categories including womens and menswear, fine jewelry and watchmaking, art and home as part of the circular economy.

The Real Real offers free virtual appointments, door-to-door pickup, drop-off, and drop-shipping. They do all of the work for shippers, including authentication, using AI, and machine learning to determine optimal prices, photograph and list their items, as well as manage shipping and customer service.

With the addition of the Greenwich store, there are now 14 retail outlets where customers can sell, meet experts, and receive free reviews.

Besides Greenwich, sites include Brooklyn, Chicago, Dallas, DC, Los Angeles, Miami, New York, Newport Beach, Palo Alto, and San Francisco.

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