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Starbucks’ new mug costs extra, but it’s worth it




The program is part of Starbucks’ goal to make their cups more durable, and it will begin as a two-month trial at five Seattle stores. Customers of these stores will have the option of receiving their drinks in a cup that they can use again.
Here’s how it works: Customers will order their drinks in a reusable mug and pay a refundable deposit of $ 1. When the customer has finished their drink, they return the mug and receive a $ 1 refund credit plus 10 bonus stars for their Starbucks (SBUX) Rewards Account.

If customers bring the cup home, they can also take advantage of Starbucks’ partnership with Ridwell, a company that will collect reusable cups at your home. Each mug is then cleaned and sanitized and re-rotated for another customer to use.

Starbucks has a new  reusable mug
This effort is just one of the coffee chain’s many attempts to go green with its cups, which helps promote the company’s commitment to reducing its waste by 50% by 2030. By For example, Starbucks recently redesigned their lids for cold cups so they don’t. require a straw.

The chain’s traditional disposable hot cups are made of both plastic and paper, so they are difficult to recycle. And while compostable cups might be a greener option, they need to be composted at an industrial facility. Reusable cups could therefore be a more practical green choice, although this approach can be difficult to scale up.

Starbucks launched a reusable cup trial at Gatwick Airport in London in 2019, a year after the company launched the NextGen Cup Challenge in collaboration with McDonald’s and other partners to rethink cup materials. Applicants ranging from hobbyists to industrial design firms submitted proposals for cups made from mushrooms, rice husks, water lilies, corn leaves and artificial spider silk.

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