Few topics are more on the agendas of brands, especially media and entertainment, than the increasingly intense debate over diversity. But results across the industry landscape vary widely. Let’s face it, some companies do better with diversity than others, while others don’t at all, and still others fall somewhere in between. Every day, the stakes for success keep increasing.
These companies should be held to an even higher standard of DCI (diversity, equity, inclusion) than companies in most other industries. After all, they shape the images our children see on television and in movies. A recent McKinsey study found that the industry remains disproportionately homogeneous: 87% of television executives and 92% of cinema executives are white.
Netflix and Disney are leaders
My point of view is also based on measurements rather than mere opinion. The Association of National Advertisers and its Center for Brand Purpose recently established the ANA / Swayable ESG Brand Perception Index. The tool, which reflects daily consumer opinion surveys, measures 400 national brands according to their environmental, social and governance impact. Key indicators are reports on equity and diversity and accountability.
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What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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