Foxtel will integrate the Amazon Prime Video application into its set-top boxes.
The partnership accelerates Foxtel’s streaming aggregation strategy to bring television, live and on-demand together in one place.
All Foxtel customers with a Prime subscription and a soon-to-launch iQ3, iQ4 or iQ5 set-top box will be able to access Prime Video content through their device.
This agreement is an important step in our transformation strategy, bringing another entertainment power to our Foxtel customers and giving them convenient access to even more world-class entertainment, said Patrick Delany, CEO of Foxtel Group.
This accelerates our strategy for Foxtel to be an aggregator of the best streaming content in the world, adding to the apps we already have on Foxtel set-top boxes including Netflix, ABC iview, SBS On Demand and YouTube.
The Amazon Prime Video app will be available to Foxtel subscribers by the end of 2021.
Content on Amazon Prime includes original Australian series such as Luxe Listings Sydney, Making Their Mark, and The Test: A New Era for Australias Team, as well as the upcoming Back to the Rafters series.
As a customer-obsessed company, we’re always looking for new ways to be more accessible to our customers, says Hushidar Kharas, Head of Amazon Prime Video Australia.
By distributing with major subscription TV services like Foxtel, Prime Videos content will be even more accessible to entertainment-hungry Australians and give them better access to watch new releases such as the upcoming Amazon Exclusive Nine Perfect Strangers series and the Australian series Amazon Original the Chevrons.
This launch will also allow more of our customers to access the Prime Video Store and rent or purchase their new favorite version and classic movies through Foxtel set-top boxes.
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