Aditya Chopra, filmmaker and CEO of Yash Raj Films, recently launched the “Saathi Card” to provide health insurance, tuition allowance, rations, among other benefits for daily workers in the industry. and their families. The “Saathi Map” was modeled on the lines of an internationally renowned political concept – “universal grassroots support” under the leadership of the Yash Chopra Foundation.
Anyone registered with the Hindi Film Federation in Mumbai, aged 35 or over and having at least one direct dependent, is eligible to apply for the “Saathi Card”. Cardholders will be able to use it for healthcare, including health insurance up to 2 lakhs, free annual checkups, and discounts on medical bills and treatment services.
Registered people can also use the card to support their children’s education as YRF provides an allowance for tuition, stationery and uniforms. They can also use the card to purchase rations. Recently, Yash Raj Films launched “Yash Chopra Saathi Initiative” to provide minimum basic support to thousands of daily workers in the industry affected by the pandemic and initiated a direct benefit transfer of 5,000 rupees to women and men. to the elderly in industry, as well as in the form of ration kits distributed to a family of four for a fixed period.
Akshaye Widhani, Senior Vice President of YRF, said: “At Yash Raj Films, we don’t just think of reactive giving, but rather a more strategic thinking process and action plan. to create a lasting impact in the lives of our beneficiaries. Card ‘is our way of being there as a friend and support system for those who form the backbone of our industry. In the times to come, we will broaden the scope of this support to improve the quality of life for these members of our community. Aditya Chopra also put in place a plan to vaccinate thousands of Hindi film fraternity workers, which helped restart filming in Mumbai.
Last year, during lockdown, Aditya Chopra also provided support to thousands of daily workers in the film industry by crediting money directly to their bank accounts. (ANI)
(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
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