Disney’s decision on Friday shows the company is optimistic about the return of audiences to movie theaters, despite spikes in Covid-19 caused by the Delta variant.
“As confidence in the cinema continues to improve, we look forward to entertaining audiences in theaters, while retaining the flexibility to give our Disney + subscribers the gift of Encanto this holiday season,” said Disney Media & Entertainment Distribution president Kareem Daniel said in a statement.
“Encanto,” an animated film about a magical family in Colombia with music by Lin-Manuel Miranda, will be available in theaters exclusively for a month after its November 24 release. It’ll be on Disney + on Christmas Eve.
The other releases scheduled for the year will be in theaters exclusively for 45 days. Marvel’s “The Eternals” will be in theaters on November 5, and a remake of “West Side Story” will be in theaters on December 10. Other movies hitting theaters this year include “The Last Duel”, “Ron’s Gone Wrong” and “The King’s Man”. “
As streaming increasingly became the new normal for watching movies, theater owners have struggled throughout the pandemic to function normally.
Marvel’s “Shang-Chi,” which opened exclusively in theaters, broke Labor Day box office records. The first Marvel movie starring an Asian-born superhero has grossed $ 247.6 million worldwide since its release two weeks ago, also remaining at the top of the box office in its second week. Many saw its successful opening as an encouraging sign for the brick and mortar theaters.
Disney released Marvel’s “Black Widow” in both theaters and on Disney + in July. The star of the film, Scarlett Johansson, sued the company, claiming that the simultaneous release violated an agreement on his salary, which was based on the box office.
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