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When Apple turned to Bollywood for the iPhone 13 launch




On Tuesday evening, Indian consumers heard a familiar tune at Apple’s highly anticipated global virtual event. It was songs from the popular RD Burmans song Dum maro dum featured in the 1971 Hindi film Hare Rama Hare Krishna.

Fans quickly took to social media wondering if the tech giant actually used music inspired by the Bollywood song at the iPhone 13 launch event. The iPhone 13 announcement titled Everyday heroes features a young man riding his motorbike around town delivering packages to consumers while enduring harsh conditions involving mud and water.

Also Read: The Apple Event Recap

The announcement builds on the harsh conditions to showcase the various features of the new iPhone, such as water resistance and ceramic protective shield, among others. Above all, it presents the prelude to During the sea Dum, a sort of retreaded version, part of the song Work All Day by artist Footsie.

A Twitter user echoed the sentiment rightly on Tuesday night by stating, I swear it sounded like dum maro dum in the iPhone 13 video Just Me ?. Filmmaker Ken Ghosh tweeted: Did I just hear a #Dummarodum inspired tune at the iPhone launch? # iphone13series #iPhone #californiastreaming

Putting all doubt aside, on Wednesday, Vikram Mehra, general manager of Saregama confirmed that it was indeed the Dum maro dum adjust. In a Linkedin post he wrote, Apple licensed and used Saregamas song Dum maro dum for the iPhone 13 launch event and publicity … another indicator that Indian music has arrived on the world stage and, more importantly, Retro Music Rocks.

Also read: Apple to offer iPhone 13 lineup in India from September 24

Along with the launch of the iPhone 13 series, the tech giant also launched the new iPad series featuring an A13 Bionic chip and the Watch 7 series.




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