ViacomCBS is bringing back its streaming offering, six months after CBS All Access rebooted as Paramount +.
The company is launching a plan that includes both Paramount + and Showtime, at two different price points: a $ 9.99 plan that includes the ad-supported level of Paramount + and a $ 12.99 level that includes the premium level without advertising.
Without the bundle discount, both services would cost $ 16 and $ 21, respectively.
The company previously offered a bundle of CBS All Access and Showtime through Apple, priced at $ 9.99. It ended that offering earlier this year, however, ahead of the launch of Paramount +.
Bundles have become a popular strategy for increasing streaming subscribers, with the “Disney Bundle” of Disney +, Hulu, and ESPN + starting at $ 13.99 being perhaps the best-known example. HBO Max includes something that feels like a bundle with HBO, Max Originals, and Warner Bros. Movies, while Spotify has teamed up with Disney and ViacomCBS to launch a bundle of Hulu, Showtime and Spotify at a great price for students.
A Paramount + -Showtime bundle would include old CBS All Access content, a list of originals from Showtime and old Viacom channels, and original movies like Paw Patrol and to come South Park projects.
The discounts, while high, ultimately serve to drive growth in subscriber numbers, with the goal of retaining subscribers or increasing prices down the line. Paramount + ‘s ad-supported level may also help mitigate the discount, just as Hulu helps keep the price of the Disney Bundle low, despite recent price increases for some of the individual services.
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