Entertainment
Pandemic Hollywood Streaming Versions Hacked in China Quartz
Widespread closures of public facilities have severely compromised the movie theater industry, forcing US movie studios to innovate out of complete financial disaster. Some, including Disney and Warner Bros., have done so by offering certain films online at the same time the films hit theaters, often referred to as a hybrid release model.
I certainly don’t expect us to go back to how the world was in 2015 or 16 or 17, where the windows were long enough between the cinema and the home show, WarnerMedia CEO Jason Kilarnoted (pdf) on a conference call with analysts and investors this summer. Warner Bros. will also produce 10 movies which will air on HBO Max on Day 1.
But while the hybrid strategy may have helped stem some of the theatrical losses caused by the pandemic, the ripple effect of releasing blank copies of major movies on the internet alongside theatrical releases is that they become attractive targets for hackers. This is becoming evident in the Chinese market for American films.
The pandemic forced Disney to make tough decisions in China
The latest hybrid version of Disney, Jungle cruise, stars usually bankable star Dwayne The Rock Johnson. However, its box office numbers for the opening weekend in China, where it was released on November 12, were lackluster, pulling only $ 3.3 million. Compare that number to the $ 30 million the film earned in its first three days on Disney + Premier Access, which gave Disney + subscribers access to the film for $ 30 in July, and the $ 35 million dollars he earned in American theaters during the same period.
Currently, Disney + is not available in China, but the first US digital version of Jungle cruise allowed movie pirates around the world to access high-quality versions of the movie much earlier than usual. On the same day that Disney + Premier Access released the film, well-known hack sites like The Pirate Bay released high-definition copies of the film.
Likewise, when Black Widow released on Disney + Premier Access in July, high-definition copies of the film appeared on The Pirate Bay the same day. In Black WidowIn this case, the film never even received a theatrical release in China, which makes the pirated version even more compelling to Marvel fans in the region.
Along with Black Widow, several other Marvel films have been banned or delayed indefinitely by Chinese authorities due to various content concerns, Politics, character representations, and comments actors and directors involved in the films.
On-demand streaming firewall against future market lockdowns
This unpredictable array of issues affecting American films released in China even as Hollywood studios censor some films and even change scenarios adapting to the country’s dictates is forcing studios to look for other ways to bolster their income under the shadow of Beijing’s ever-changing rules. In this regard, the hybrid approach fueled by the pandemic served as the perfect test bed to move to digital releases alongside theatrical releases, but much sooner than some had imagined.
It’s hard to predict the moves of a government, Disneys Asia-Pacific President Luke Kang noted recently when asked if the Marvel movies would ever return to China. Our job is to be where the consumers are, to understand the consumer, [understand] where our brands and franchises resonate.
So while hybrid releases may impact the Chinese box office fortunes of US film studios, same-day streaming releases and the revenue they generate could ultimately save Hollywood in the event of a complete market shutdown. Chinese.
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