When Soho House opened in West Hollywood in 2010, the private members’ club was an immediate success, with its welcoming garden restaurant and stunning views of the city perched atop 9200 Sunset.
What WeHo’s location doesn’t have, however, are hotel rooms, a convenience that’s offered at Soho House clubs in cities like London, New York, and Miami (and in the Soho Warehouse in 2 years at DTLA).
“Our members have always asked for a place to stay with us while they’re here,” says Soho House founder Nick Jones, who is also CEO of parent company Membership Collective Group.
Starting in early 2022, they’ll have that option – at least nearby – when Soho House opens a Little House hotel in the old Palihouse building in West Hollywood at 8465 Holloway Drive.
“Little House is close to the West Hollywood club, but it has an intimate and cozy feel,” Jones said. THR exclusively. “There are 34 rooms to spend the night, club areas, a rooftop with city view and House Studio [content creation space] for members to connect and create with each other. The space will also include a restaurant.
“The design of the house is inspired by the architecture of the building, the neighborhood and the diversity of our members at WeHo,” Jones adds. “Each room borrows colors from Los Angeles’ unique color palette and overlooks the light-flooded courtyard.” The building that will house the hotel was purchased in early 2020 for $ 24.9 million by Yucaipa Companies, a private investment firm of Ron Burkle. Yucaipa has held a majority stake in Soho House since 2012.
The hotel would mark Soho House’s fifth property in LA. In addition to its WeHo and DTLA clubs, it also owns Little Beach House Malibu and its Soho Works coworking space on the Sunset Strip, which it launched in 2020.
Soho House’s Los Angeles expansion comes after its parent company went public earlier this year, raising $ 420 million in an IPO in July. In addition to its clubs and hotels, the hotel empire is also opening home boutiques that sell its 5-year-old line of furniture and accessories, which reflects the look of its properties. Its first Soho Home Studio retail store opened in London’s Chelsea in September, and another will debut in New York’s Meatpacking District on November 19.
This story first appeared in the November 17 issue of The Hollywood Reporter magazine. Click here to subscribe.
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