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Michelle Obama launches new holiday campaign with Saks

 


Continuing her long-standing support for young women, dating back to her days as First Lady, Michelle Obama this week announced a new partnership with Saks Fifth Avenue that will benefit girls.

On November 22, the retailer and the Obama Foundation Girls’ Opportunity Alliance (GOA)—A program that aims to empower young women in the United States and around the world and improve their lives through education — launched a festive holiday campaign with collections from 15 designers, including 3.1 Phillip Lim, Christopher John Rogers (who created the monochrome inauguration look for Vice President Kamala Harris) and Oscar de la Renta.

“If you buy something from this collection in the coming week or a few weeks, you won’t just cross something off your to-do list, but you will also have the opportunity to help ensure a better future for girls around the world, “she said.” And what a powerful way to embrace the holiday spirit, isn’t it? “

Oprah Daily Creative Director Adam Glassman warmly supports Obama’s sentiments: “Giving back has never been more necessary than it was in 2021 until 2022,” he said . “My goal is to teach people to be conscious consumers, that their purchases are more than quick, throw-away purchases. As individuals we have power, but as a collective we can take it to another level if we all buy from retailers who marry by buying with purpose. ”

The partnership was announced at Saks’ iconic annual unveiling of its 10-story light showcase in New York City. In addition to a $ 1 million donation from Saks, 100% of the net proceeds through January 1, 2022 will be donated to the GOA.

“In the spirit of the holidays, Saks is making a generous donation that will help so many teenage girls around the world,” Obama said. “This contribution to the Girls Opportunity Alliance will help these girls reach their full potential, and it is all the more important as the pandemic continues to threaten their education, which would set us all back in the years and decades to come. “

caitlin james, michelle obama, dreshta boghra, jada yelverton graves

Neil Rasmus / BFA.com

Through this partnership, Saks also provided mentorship throughout 2022 to three student GOA advocates. Glassman adds, “We all know charity is the right thing to do. So it makes sense to give a gift with a purpose.”


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