Three of Europe’s TV powers – Channel 4 in the UK, RTL in Germany and Canal + in France – have gone to bed with the Swedes Trio.
The networks have acquired the rights in their respective territories for the new Swedish drama series, which premiered on Nordic Entertainment Group’s Viaplay earlier this year.
Channel 4 landed the show for its streaming service All 4, RTL took over Trio for its RTL Passion channel in Germany and Canal + bought it for its main pay-TV channel.
Produced by Swedish company Yellow Bird (The girl with the dragon tattoo), which is part of the production giant Banijay, Trio stars Matilda Källström and Simon Lööf as Siri and David, a young Swedish couple, together since high school, whose relationship is called into question after a chance meeting with the alluring French art student Camille (Blue is the warmest color‘s Alma Jodorowsky). The show was a critical success on Viaplay. Eccho Rights, which handles international sales for the series, said it is in negotiations with broadcasters and streaming services in Europe and Asia.
“Trio is a series that goes straight to the heart. Its themes of insecurity, grief, lust and jealousy are truly universal and have made it extremely appealing to international buyers, ”said Lucy Roberts, Sales Director for Western Europe at Eccho Rights.
Viaplay doubles its original series as it expands beyond the Nordic region. Some 60 Viaplay originals are slated for release in 2022.
Earlier this month, parent company Nordic Entertainment Group signed a multi-year production and development agreement with MGM International Television Productions that will see the two companies develop and co-produce six original international English-language series for Viaplay, starting with the series western drama. Billy the kid, with British actor Tom Blyth (Blessing), and the apocalyptic thriller The last light with Matthew Fox (Lost).
Already a major regional player in the Nordic territories, Viaplay launched a Polish version of its SVOD service this year and will deploy an American version of Viaplay at the end of 2021. Viaplay plans to deploy local versions of its service in the Netherlands and the United Kingdom . next year, followed by Germany, Australia and Canada in 2023.
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