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With Red Notice, Netflix hopes to become the home of blockbusters

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Big budget action movies with big stars have traditionally been the bread and butter of Hollywood studios. Now, with films like Red Notice, Netflix is ​​trying to make its mark in this successful territory. Red Notice stars Dwayne Johnson, Ryan Reynolds and Gal Gadot, and is set to become Netflix’s most-watched movie, but is that streaming popularity enough to capture the cultural conversation like a theatrical release would?

Netflix is ​​hoping it can launch franchises based on star-rated PG-13 films like Red Notice, but launching multiple films requires tons of marketing, and it helps if there is some familiar intellectual property that Netflix doesn’t have a lot of to do with it. moment there.

The streaming giant also seems to be looking to improve the quality of its films. In a recent New York Times maintenanceNetflix’s director of original scripted films said: If you have the budget to make 14 movies and you only have 11 great ones, let’s do 11.

It’s a pretty good idea, but maybe too late for Red Notice, which is only rated 35% fresh on rotten tomatoes.

Sources

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2/ https://www.kcrw.com/culture/shows/hollywood-breakdown/netflix-red-notice

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