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DLF Avenue dons Bollywood star Sanjana Sanghi as the face of its fall / winter campaign
Posted on December 2, 2021
Launches the Back to Work, Back to the World campaign
New Delhi: DLF Avenue, Delhi’s hottest destination, unveils new Back to Work, Back to the World campaign featuring Bollywood actor Sanjana Sanghi to announce the launch of the Fall / Winter collection across marks.
Echoing the feeling of returning to work and the world with powerful dressing, the film features actor Sanjana Sanghi wearing various styles of fall / winter office wear launched by a host of brands such as Uniqlo, M&S, ONLY, Vero Moda Formal, Perona, Forever21 and Ethnic Wear options to choose from, like Suvasa, Frontier Raas, Meena Bazaar, House of Raison, Ritu Kumar, all available under one roof on DLF Avenue. Chic, yet comfortable and effortless, the newly launched collection across the brands is a stylistic blend of contemporary, avant-garde and playful designs, making it a staple for the Fall / Winter 2021 season.
Commenting on the campaign, Ms. Pushpa Bector, Executive Director, DLF Retail said Delhi is ready to go back to the world, to work from their office and DLF Avenue has curated a range of trends and styles across a plethora of brands to keep customers looking their best. Our Fall Winter campaign is a step towards strengthening the connection with our new age customers who are not only fashion conscious but prefer comfort and quality to everything.
Campaign development, Mr. Muckth Dograa, Central Director, DLF Avenue, said We are delighted to partner with celebrity ace like Sanjana Sanghi who has a vibrant personality that pairs perfectly with DLF Avenue. The gasoline depicted in the campaign video reflects the general mood of our consumers to return to work this season. And we’re excited to bring them a diverse range of fall / winter collections from international and local brands, along with some amazing deals to make their shopping experience rewarding.
To raise awareness among consumers, DLF Avenue has also collaborated with leading social media fashion advocates such as Malvika Rallan and Ayesha Nigam to curate the fall / winter looks of the latest collections to deliver unique shopping ideas to consumers digitally.
Special offers have been organized by DLF Avenue for their customers. By buying for 10,000 more INR they get an exciting giveaway and couple cinema tickets from Cinepolis. And those who buy for INR 20,000 and more also have the chance to get a makeover at MAC Cosmetics. Consumers will receive 10% cash back, up to INR 4000, when purchasing through ICICI debit and credit cards.
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