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Raveena releases mesmerizing new single “Rush”

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The upbeat track fuses Bollywood influences with psychedelic imagery.

The upbeat track fuses Bollywood influences with psychedelic imagery.

Known for her honey-tinged vocals and layered Bollywood influences, Raveena Aurora captured the music industry’s attention with her acclaimed debut album “Lucid.” Now, the R&B singer is heading in an increasingly upbeat direction with the release of playful single “Rush.”

Born from an acid trip while visiting the Eastern sound installation at the Rubin Museum in New York, “Rush” marries Raveena’s delicate vocals with a hard-hitting Indian-inspired production. I wrote ‘Rush’ a few years ago and the song was the genesis of my exploration of a deeper marriage between the sounds of Bollywood and the pop/R&B music I grew up with in America.” the singer said in a statement.

Accompanying the new song, a glorious music video sees the singer portray Asha, a Punjabi space princess. “The song and video center around a character I created named Asha, a Punjabi space princess,” the singer explained. “[Asha] is transported to a distant planet and learns a highly advanced spiritual intelligence from the beings living there.” From reciting choreography surrounded by puddle-like figures to campy Bollywood-inspired imagery, the mesmerizing video is a must-watch.

Co-directed with Munachi Osegbu, the song’s unique imagery sees the singer dancing in a technicolor space with iridescent figures, floating in crystal clear water and swaying through lush vegetation while wearing traditional Indian-inspired clothing. “I wanted to create a campy ode to colorful 80s Bollywood movies and 70s Western sci-fi movies that I’m obsessed with, complete with a choreographed dance sequence alongside Asha’s alien friends,” said the singer.

Credits: Image courtesy of Furmaan Ahmed.

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